Use of Magic Realism in Chronicle of a Death Foretold

Chronicle of a Death Foretold Chronicle of a Death Foretold is a perfect example of a novel that showcased cultural and contextual elements. The technique that was the most interesting in Garcia Marquez' novel Chronicle of a Death Foretold, was his use of magic realism. One magical element in the book is the use of dreaming. Dreaming is a constant theme throughout the novel. Chronicle of a Death Foretold, presents the reader with characters that have dreams, as these dreams are the primary sources of events that come true.Magical realism is portrayed through dreams which are used in the novel to see the predicted future, as in most cases, the dreams that we are presented with come true. Although dreaming is not something that is seen to be unrealistic, its the way the author provides truth to all dreams. Garcia Marquez allows the characters dreams to come true, which is the true source of unrealism. Another aspects was describing the upbringing of Angela Vicario and her siblings. Wom en are not allowed to get jobs or follow their own dreams; their lives are bounded by tradition and the expectation to get married and have families.A woman's worthiness as a wife was measured by her beauty. In those days, I believe marriage wasn't based on love. Through this book we are engulfed in the Colombian culture that Marquez demonstrates. Another theme we become aware of is honor. Chronicle of a Death Foretold consists of many different themes that can be recognized by the reader. It was interesting when Raza brought up â€Å"Machismo†. Machismo is a strong or exaggerated sense of manliness, sense of power, or the right to dominate. This theme in turn can be related to the theme of moral responsibility.In this novel the power to dominate is aimed towards women. Machismo, throughout the book is exaggerated to show the dominance of the male sex, and I believe the author felt that the sense of having a dominant sex, is purely based on culture, because in those times, wo men were considered to be inferior to men. Women were looked at as possessions. Knowing that women were forever to just get married, Marquez shows rebellion of the opposite sex by Angela Vicario showcasing her independence and breaking the barrier of the life she HAD to live, by not being a virgin.

Pride and Prejudice †review Essay

Jane Austen was born on December 16, 1775 to the Reverend George Austen and his wife in Hampshire, England. The sixth child out of the seven, Jane was educated mostly at her home although she and her sister, Cassandra, were sent away to school for several years when they were young. Austen wrote several novels when she was in her teens, but her major works were written later on in her life. ‘Pride and Prejudice’, was first published in 1813. Austen began writing the novel in 1796 at the age of twenty-one. The first title was originally called ‘First Impressions’. Between 1810 and 1812 ‘Pride and Prejudice’ was rewritten for publication. ‘Pride and Prejudice’ is usually considered to be the most popular of Austen’s novels. This novel is mainly about people expressing both pride and prejudice in their relationships. The main theme of the novel is marriage, which reoccurs throughout the story and it is marriage which attracted Lydia to run off with Mr Wickham. There is pressure on women of these times to marry properly this is because the women need to get financial safety, not for just themselves, but also for their families too. In this novel the most important cause of marriage for a woman were financially and a high social position. The first line of the novel justifies this and explains what the novel is about. â€Å"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife† (Chapter 1) This is a wonderful introductory line written by Jane Austen to introduce and outline much of this romantic novel. There are various reactions of Lydia going to Brighton by the Bennet family as they all have their own response and thoughts. Mr. Bennet is the husband of Mrs. Bennet and the father of Elizabeth, Jane, Mary, Kitty and Lydia. He is the master of Longbourn. He has a sarcastic humor intelligent and believes his two eldest daughters sensible, while he finds his wife and younger daughters silly. He does wants to be bothered as little as possible by his family. Even when Elizabeth warns him not to allow Lydia to go to Brighton, he does not listen to her because he does not want to be bothered with Lydia’s complaints. Mrs. Bennet is a different person does not really care about her daughter’s education. From the beginning of the novel her only obsession is to marry off her daughters to wealthy men, as she has a greed for wealth. Her only joys come from visiting others and gossip. She is a self-centered person and causes humiliation to the family due to her inappropriate behavior. Elizabeth Bennet is the second oldest of five sisters. Elizabeth is lively, smart, and intelligent. Her father and herself are not too different in their characteristics therefore she has a good relationship with her father and makes decisions wisely due to her intelligence. She is not scared to express her feelings and gets along with people very well except those who think they are far more superior to her, for example Darcy in the beginning but later on through the novel Elizabeth discovers Darcy to be a fine gentleman. Jane Bennet is the eldest Bennet daughter and is considered quite pretty by all has a good relationship with Elizabeth. She is Beautiful, friendly, sweet, sociable, humble and noble. Jane never thinks badly of anybody. Kitty Bennet is the third daughter in the family, and she is more under the influence of Lydia, Kitty follows what ever Lydia does. She effect by Lydia going off to Brighton. Mary Bennet The third oldest of the Bennet sisters, she is the most modest of the five daughters .She dislikes going out into the public, and uses her time studying instead. Lydia Bennet The youngest of the Bennet sisters, she is a self-centered girl who is the flirting kind. However she is the liveliest out of all the sisters. She is the first to get married despite her being a young teenager. She also has similar characteristics to her mother. She doesn’t really care about her family members after her marriage. The various reactions of Lydia going to Brighton are mainly negative. This is due to Lydia’s ridiculous thinking. She’s an extremely self-absorbed teenager. She has a great interest in men and particularly officers. She begins flirting with them once they have settled in the town and also admires and enjoys their presence, and exposes this in freely, in view of the fact that she has no shame. Due to her selfishness Lydia commits foolish acts which affect her and her reputation and mostly has an effect on her family. She shows a negative impression of her family by eloping with Mr Wickham mainly because she also has another four sisters who are keen to get married and their chances of doing so have diminished. She does what she likes without thinking of the consequences to come. It is like she is in a world of her own and doesn’t realise the bad reputation her family is developing because of her immature behaviour. Lydia is invited be her friend to Brighton by Mrs. Forster. Mrs. Bennet is extremely excited and pleased for Lydia’s trip to Brighton and wished all the best for her. â€Å"Mrs Bennet was diffuse in her good wishes for the felicity of her daughter and impressive in her injunctions that she would not miss the opportunity of enjoying herself as much as possible† (Chapter 41) Mrs. Bennet was totally trusting Lydia to go Brighton and thought she was old and mature to take care of her self, awareness to what the entire family is going to face shortly and how it will effect her sister’s chances of marriage. Lydia begins celebrating she is thrilled, perhaps because of the reason that she will be with the presence of the regiment. â€Å"Lydia Flew about the house in restless ecstasy, calling for everyone’s congratulations, and laughing and talking†¦Ã¢â‚¬  (Chapter 41) She showed this excitement by roaming the house in happiness. She was awareness about her sister Kitty’s feelings and how degraded she feels, lonely and neglected. Kitty doesn’t understand why Mrs. Forster doesn’t ask her to come to Brighton too. â€Å"I cannot see why Mrs. Forster should not ask me as well as Lydia† (Chapter 41) Kitty as mentioned before follows Lydia in what ever she does and feels as though that she should be going as well due to her close relationship with Lydia. She becomes extremely upset, expressive and is envious towards Lydia. â€Å"The separation between her and her family was rather noisy and pathetic. Kitty was the only one who shed tears but she did weep from vexation and envy.† (Chapter 41) Kitty was mostly envious towards Lydia because of her trip to Brighton she was jealous and she wanted to go as much as her sister wanted to go. . She is saddened by the fact that Mrs. Forster requests Lydia to go and not her and can’t do anything about it. â€Å"Though I am not her particular friend. I have just as much right to be asked as she has, and more too, for I am two years older.† (Chapter 41) Kitty cannot accept the fact that she will not be going and exposes her frustration. Kitty gradually becomes resentful of Lydia’s attention. Lydia is unaware of Kitty because of her self-centeredness. Lydia and Kitty are very similar to one another when talking about their characteristics due to this, if Kitty would have gone she would have copied Lydia’s interest of men, and may have also began flirting just like her sister, and soon enough eloping with an officer and getting married just like Lydia. So by Kitty not going she may perhaps have been saved by the hazard she may have faced if she were to go. However, Elizabeth as the second oldest, was entirely aware of the situation and Lydia’s potential and capability, and is worried of what may occur if Lydia does go to Brighton. Mr. Bennet is a person who doesn’t not want to be bothered by his families problems so as a result he does not think about the damage Lydia may cause if she goes. Mr. Bennet just wants quiet and peace; by letting Lydia go perhaps he has the impression that there will be less botheration from his family. As mentioned before, Elizabeth has the same distinctiveness as her father and realizes that Lydia is not mature enough to go to Brighton so she tries and convince her father to think twice. â€Å"If you were aware.† said Elizabeth, â€Å"of the very great disadvantage to us all, which must arise from the public notice of Lydia’s unguarded and imprudent manner; nay, which has already arisen from it, I am sure you would judge differently in the affair.† (Chapter 41) Elizabeth is worried about Lydia going to Brighton and is trying her best to change her fathers mind and trying to stop her father giving Lydia permission to go. She also thinks that Kitty may be affected by this and points this out. â€Å"In this danger Kitty is also comprehended. She will follow wherever Lydia leads. Vain, ignorant, idle, and absolutely uncontrolled! â€Å" (Chapter 41) Kitty follows Lydia in everything she does and Elizabeth realises this and is concerned, and mentions it. Elizabeth also expresses her frustration also by telling her father how the rest of the family can also be affected. Mr. Bennet is well aware of Lydia and her capabilities and her attitude towards men, especially officers, but simply doesn’t care and wants her to leave for the good of the town and possibly the family, as he mentions this to Elizabeth. â€Å"We shall have no peace at Longbourn if Lydia does not go to Brighton.† (Chapter 41) This quotation shows us that Mr. Bennet has no concern about his daughters and can’t be bothered. He fails to complete his duties as a proper father to the family. It may have been because of him not listening to Elizabeth that the bad reputation that Lydia soon gives to the family. This may have happened because of his immature behavior as a father. Despite the argument between Elizabeth and her father, Lydia is still sent to Brighton. After sometime the situation in Longbourn improves and Kitty overcomes her emotions. Later Elizabeth begins to have feelings for Darcy and is quite thrilled when she hears that she is going to meet him while on a trip with her aunty Mrs. Gardiner. Elizabeth arrives at Pemberley where Mr. Darcy was also. Her relationship with Darcy was improving on a regularly for the duration of her stay. She discovered what type of man Darcy actually is. She also gets to meet Georgiana Darcy the sister of Darcy. She is found very pleasant and charming to Elizabeth by surprise. While Elizabeth was on her trip she receives letters, one of them stating that Lydia had eloped with Mr. Wickham, she was shaken by the message and totally astonished that her sister had done such a thing. The emotions Elizabeth was going through made her burst in tears. â€Å"She burst into tears as she alluded to it and for a few minutes could not speak another word, (Chapter 46) Elizabeth is obviously in disbelief and in shock. She is worries about Lydia and the reputation and shame she have bought on the family, she must be also worried about her father feeling because it was his idea to allow Lydia to go in the first place. â€Å"Lydia-the humiliation, the misery, she was bringing on them all, soon swallowed up every private care. (Chapter 46) Jane expresses her devastation and requests that Elizabeth to return as soon as possible since there is disorder and astonishment from this shameless act by Lydia. The whole family regrets sending Lydia to Brighton. M r. Bennet is going through an immensely tense emotional situation. Mr Bennet on the other hand, handles the case with ease and isn’t extremely stressed compared to the rest of the family is. Kitty was told about the news and was not surprised at all, as if she was expecting it from her sister. â€Å"To Kitty, however, it does not seem so wholly unexpected.† (Chapter 47) Jane points out this in her letter. Kitty already has negative feelings about this matter and wasn’t really surprised. Elizabeth is totally overwhelmed by sad emotions mostly due to her absence and her concern for Lydia. Mr Darcy becomes aware of this situation and decides to think of a solution to the problem, as he is trying to build up a relationship with Lydia, this could be the chance to show he cares about her and her family and can feel the pain she is going through whilst thinking about the awful reputation that her family will have to face later on. The Bennets were completely disgraced by this and were mocked and looked bad upon by the community. However, there was still a way for the family to get rid of the reputation, which the family desperately hoped for that to happen was for Wickham to marry Lydia, as that was vital for a better future for the family, especially the sisters as they still have to get married. Mr Darcy shortly takes action and meets Wickham, and completes Wickham’s demands by paying off all his debts off which then soon encouraged Wickham to decide on marring Lydia. While everyone was miserable and disgusted by Lydia’s untrustworthiness and selfishness they were quite soon relieved, after hearing that Wickham was due to marry Lydia. Darcy’s attendance was very important in this and he also deserves an immense amount of praise for doing the right thing and sort out the problem in which Elizabeth was going through. . The matter is soon solved and Lydia is back together along with her family. She feel proud that she is the first out of the five daughters to get married and her parents are very proud too especially their mother as she was excited for her daughters marriages. Conclusion â€Å"Pride and Prejudice† is a book in which we can be taught that having pride and arrogance is not liked to have in your individuality as a person. It destroys your status inside a community an example of this from the book is Mr Darcy, who in due course shows his true qualities and changes from a disliked person to well-liked Lydia is a cheerful young lady after her wedding which Mr. Darcy showed by returning the Bennet’s family reputation the right way by speaking and encouraging his friend Mr. Wickham to marry Lydia as soon as possible On the other hand, her other sister Elizabeth finds herself a man who can become a great husband for her. Mr Darcy establishes this constantly because of his support to Elizabeth and his . Mr and Mrs Bennet, Jane, Kitty and Mary are all happy for Lydia after the family come together after her marriage ceremony. . The elopement of a woman with a man was very common at that time. As we can see from Mrs Bennet’s reaction it is a painful experience upon the mother as well as the entire family. The whole community changes their sight about the Bennet family due to a self-centred person mistake by Lydia. The story also gives us an image of how romance and relationships took place during that time enabling us to compare and contrast it with the present and we can see what sort of relationships went on between the men and women of the 19th century It all shows that how one person and by a mistake can destroy the family and effect everyone else in the family especially the parents.

Fashion and style Essay Example | Topics and Well Written Essays - 1000 words

Fashion and style - Essay Example The essay "Fashion and style" talks about fashion and different styles. Women began to use dresses to express their identity. â€Å"Fashion and style may be regarded as expressive or oppressive, but nobody could argue that fashion reflects expression of woman’s identity, creativity and sensuality, and is connected to a sense of personality on the levels of class and gender†. (The Fashion Plate and the Rise of Consumer Culture) This fashion had features of modern urban culture, which percolated into the contemporary fashion magazines. They focused on brightness, sophistication, metropolitan culture and commerce. There were some famous UK magazines that represented a French world of haute couture - The London and Paris Ladies’ Magazine of Fashion, Le Follet and The World of Fashion. The women’s clothing in the early nineteenth century is the reflection of their persistent watch over their own public identities, and that of other women. Because clothing and a dornment has always been a means of identifying tribe, status and awareness, it is not surprising to discover fashion emerged as a dominant force within the city. â€Å"A whole range of exciting yarns, new fashion fabrics, protective materials and engineered fabrics became widely available after 1960. New materials and fabric finishing techniques are at first exclusive and expensive. Initially, they are offered to the world of haute couture. A couple of years later they filter to the mass market†. In addition, women had more need to present themselves.... se the areas in which women can take up public residence, but, while this led to increased interaction and increased pressure for women's rights, this does not necessarily mean women were quick to accept each other or other classes.With the addition of more women to the workforce who had some degree of control over the money they earned, retailers began to recognize a tremendous new market. During the last part of the nineteenth century women were targeted for successful development of consumerism. Accordingly, pictures in fashion magazines either for advertising purposes or images were as the prototype of a show window. The models on these pictures never looked into the eyes of the reader, representing a feeling of superiority, and expressed sexuality, modesty and self-consciousness at the same time. (Brewer) Development of department stores in the 70s and 80s provided women an escape from their dull living of housewives, and in the 90s the process of shopping was "sexualized". All this was complemented throughout with various genres of advertising. These tendencies in marketing and advertising flourished in the modern world. Myra Macdonald notes in her book "Representing Women: Myths of Femininity in the Popular Media": "As evidence grew in the early decades of the twentieth century that the developing arts of retailing and advertising were attracting a predominantly female clientele, marketers and advertisers became significant definers of twentieth century women's desires and aspirations. " (p. 180) Women as potential consumers are studied now with the help of numerous market researches and surveys. The power of consumer decision-making is changing, and advertising now describes a woman as the person who decides how to spend her money on herself and her family.

An International and Comparative Human Resource Management Essay

An International and Comparative Human Resource Management - Essay Example As the essay states globalization of markets is an important aspect of modern world system which involves all areas of public life, including economy, politics, social sphere, culture, ecology, and safety. It is one of the most influential forces determining the international HRM. Development of IHRM becomes important in maintenance of human relationships and ensuring the physical well-being of employees so that they give the maximum contri ¬bution to efficient working. It is obviously closely related to the management process as a whole and each functional manager and supervisor must apply the principles effectively. According to the discussion findings International HRM have a great influence on the global consumer market as well. The transition to the knowledge economy, globalisation, and omnipresence of information and communication technologies (ICT) require a permanent updating of the skills and competences of organizational workforce. Business is not all about profit but also for organizational value creation. Organizational values in MNEs involve providing opportunities for employees’ development and self-realization, pursuing unmatched product quality, creating a safe working environment, and working for the improvement of the natural environment. . The aim of the paper is to apply the concepts of International HRM and comparative HRM for analyzing practices of P&G in South Korea. Information about the MNE's background (Proctor & Gambler) P&G is a multinational enterprise which operates in 160 countries around the world. Its main activity includes manufacturing of consumer, pharmaceutical and household products for diverse target audience. After the Second World War, P&G had started its international and global expansion in manufacturing and sales. In 1954 P&G has started its international activity in Europe leasing a detergent manufacturer.In 1980 P&G became a global company, and after a period of successful mergers and acquisitions with such brands as Noxell, Max Factor and Ellen Betrix, P&G expands its global presence. In 1993, the 50% of sales came outside the USA (Bob's River View, 2002). With the changing economic environment, globalization of markets, international economic integration and increased competition have enhanced the need of new strategies in international and global business. Today, it is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning of P&G. The main products of the company can be divided into 6 categories: laundry and cleaning products, beauty

Plagiarism and Online Education Research Paper Example | Topics and Well Written Essays - 1500 words

Plagiarism and Online Education - Research Paper Example Thus in reviewing some of the scholarly materials on plagiarism, this research paper does not merely review but, also offers my perspectives, and gives possible directions on the essential issues which future scholars might need to address. Plagiarism can be considered as the use of someone’s work without proper referencing the source. Although there are different forms of plagiarism in different institutions ,its definition is founded from the basis of the above words. Online education is the learning without necessarily being in the commonly known classroom environment. Bill Marsh presents an interesting and a new approach on plagiarism through the incorporation of the various theoretical outlooks; starting with Vitruvius then Montaigne then George Herbert Mead up to Bakhtin. Marsh tackles many things, but then critically evaluates Turnitin.com which is a policy program of detecting plagiarism, and concludes that it presumes a genuine single creator. Considering the fact that Turnitin is quite popular among many users even those outside the philosophy writing bracket and writing instructions which are extensively distributed amongst compositionists; this approach by Marsh is quite bold (Marsh, 2007). His analysis on previous debates on plagiarism takes cultural viewpoints, (considering the assumption that text is a commodity and has to be managed like a business entity) which stand out from the debates. Marsh also evaluates how handbooks help in promoting best practices in writing in order to avoid plagiarism. It is a common practice for past scholars, including those who use a cultural approach to plagiarism to wind up with a number of pedagogical solutions. At the end of Marsh book, he wisely defines pedagogy tradition and decides to point out the challenges he thinks faces studies on plagiarism. In concluding his work Marsh leaves a challenging question for future scholars to deduce its answer: Does Internet

European Foundation for Quality Management (EFQM) Essay

European Foundation for Quality Management (EFQM) - Essay Example n Foundation ‘the EFQM (European Foundation Quality Management) Excellence Model was introduced at the beginning of 1992 as the framework for assessing organisations for the European Quality Award; it is now the most widely used organisational framework in Europe and it has become the basis for the majority of national and regional Quality Awards’ (European Foundation for Quality Management, 2007). In fact, EFQM Excellence model has become quite known in organizations operating both in the public and the private sector. Its effectiveness regarding the measurement and the evaluation of organizational performance has been the main reason for the expansion of this model in many countries around the world; EFQM Excellence model has been proved to be equally effective in the private and the public sector. Current paper examines the particular aspects of EFQM Excellence model and the applicability of this model on modern organizations around the world. In order for the structu re and the role of this model to be clearly understood, the application of the specific model in a particular case is examined. In this context, the application of European Foundation Excellence model in Dubai has be considered to be a characteristic example of the effectiveness of this model both on the private and the public sector internationally. In order to understand the role and the development of European Foundation for Quality Management, it would be necessary to refer primarily to the general characteristics of this model the main aspects of its application (positive and negative – if any – aspects of the application of EFQM in firms operating within the international market). In this context, it is noticed by the European Foundation of Quality Management that ‘the Excellence model is a management model for excellence which can be applied to any organisation to evaluate qualitatively its performance; it enables private, public and voluntary sector organisations to compare their

TNT Express Scenario Assignment Example | Topics and Well Written Essays - 1000 words

TNT Express Scenario - Assignment Example Review the issues involved in the strategic planning process of TNT.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In terms of saving the planet, this will be possible with the recent introduction of less carbon emission engines. As time goes by, more and more companies are coming up with cars that save in terms of fuel and reduce CO2 emissions. There has also been an introduction of electric powered cars; however, they are not fully designed in terms of efficiency as most of them have a problem when it comes to battery power.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is possible for them to be a leading company in the freight business as more and more people are now in a position to make purchases through the net and ship to them. They should tap into the upcoming e shops that are established daily and offer cheap but efficient services to its potential customers. They can also talk to the already established e shops to expand its services to them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to gain customers and add value to the business, they need to focus on customer satisfactory first. This is through ensuring that there are no loop holes in the system and have a great 24/7service to all its customers. Updating the customer about his/ her shipment will make them trust you that all is well and you care more about them than the money they bring in.

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Mobile - Dissertation Example In the beginning of 2010, Lebara Mobile had almost 2.5 million customers throughout their business areas. Through proper marketing strategies, Lebara has become one of the global players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this research is to find the impact of promotion mix on customer’s brand awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling attract a customer towards a brand are the basic aims of the paper. The objectives of this research are to study the impact of sales promotion, public relation and advertising on brand awareness and preference. The company chosen for this research is Lebara Mobile, a ‘low cost and high quality’ mobile service operator, which runs their business internationally. By conducting this research, the researcher can find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolvi ng certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further information of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can increase the possibility of choosing any brand without any complementary change in attitude or opinion of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumer’s mind and thus it can increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and selection of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of option increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a particular product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to make immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective response about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate

Ice Cream Business Plan Assignment Example | Topics and Well Written Essays - 3000 words

Ice Cream Business Plan - Assignment Example The company will be located in Yreka Junction Shopping Center in northern California. The company will be the only specialty Ice Cream Shoppe and will take advantage of the lack of competition within 30 miles and will serve many communities in the surrounding area. Located in the shopping center includes two large grocery chains, Wal-Mart and Raley’s as well as other smaller products/service stores. Also located in the shopping center are a few fast food restaurants, Carl’s Jr., McDonalds, and Taco Bell which serve prepared frozen desserts products but don’t offer any type of unique or superior ice cream flavors that my company will offer. Shasta Ice Cream’s primary customers will be drawn from surrounding cities and towns which accumulate close to 15,000 people according to 2010 census and projected to have a 6.5% growth rate each year. I will also take advantage of customers shopping in the Yreka shopping center on an impulse basis during their trips to the supermarkets or finishing meals at the local restaurants. However, the company will have no name recognition throughout the community and I will have to create a strong marketing and advertising plan in order to capture the market. To help staff the store I plan on hiring an accountant to keep track of all the financial, inventory, wages, and manufacturing overheard aspects of the business. I will also find a Lawyer who deals with small companies to ensure all requirements and procedures are being met with different court filings, as well as to write up different documentation used for hiring and contracts for partnerships with companies within the community. I will also hire an assistant manager to help manage daily operations at the store as well as four part time employees to work approximately 20-25 hours a week to provide customer service. Tart frozen yogurts have made a major come back, with many frozen yogurt franchises appearing on market.   The original product has

Texting and Driving Speech Essay Example for Free

Texting and Driving Speech Essay To convince my audience that the use of cell phone while driving is dangerous. Central Idea: The use of cell phone should be banned while driving because of the minds not focus on the driving,the driving and the distraction by the phone. Organization: Problem, solution, solution Main Point: Point Elaborate †¢Mind cannot focus on driving †¢Distraction from the cell phone †¢Effects: accident/injury †¢Effects: jeopardize people around †¢Example: The driver will not focus with the driving and will endanger people around if there are mistakes while driving. (statistic) †¢Hand phone should be banned †¢Banning the usage of cell phone while driving †¢Harm people around †¢Solution: Goverment need to be aggresive on settling this issue. †¢Solution: Government need to fine the driver with high prices. Example –state of Massachusetts have given the penalty to the driver that is found guilty will be fine for $100 for first offense and the second offence will be $250 and the third offence will be $500. †¢Driving amp; distraction †¢To have slower braking time †¢Solution: Installing Rumble Strips along road to get attention of the driver. Topic Gadget Title The use of cell phone should be banned while driving General Purpose To persuade Specific Purpose To convince my audience that the use of cell phone while driving is dangerous Central Idea The use of cell phone should be banned while driving because minds cannot focus on the driving, the ways to overcome this problem which are the government need to fine driver that found guilty with high prices and the government need to improve the roads condition such as installing the â€Å"Rumble strips†. Organization Problem, Solution, Solution INTRODUCTION †¢Open with impact/ Attention getter Cell phone is a gadget where people tend to use to make call, give short message service (SMS). (suddenly the phone is ringing and I picked it up while doing presentation). Tie to the audience/ reason to listen Back to my slide, fact says that we cannot do two things at the same time. Based on what I acted just now showing that while I gave my speech, and someone just call me at the same time, I cannot do that both. It is related with while we are driving, and someone just calls us, and then we tend to do or focus on just one thing. Why I am saying that? That is because we use only half of our brain to process for what we do. †¢Credibility statement/ material When I drove back to my hometown and yes, sometimes I am talking on the phone while driving. So, after few times seeing some accident and the impact when using hand phone while driving, I get my knees shake. †¢Preview of main points/ central idea For today, I will convincing you that cell phone need to be banned while driving because the minds will not focus on the driving and how to overcome this problem which is the government need to fine driver that found guilty with high prices and the government should improve the roads condition such as put the â€Å"rumble strips†. Transition to body of speech: First of all, we need to know what the problem in this statement is. Main point 1 When we are driving in a car while talking on the phone, our mind cannot focus on the road because one hand with the phone and one hand manoeuvre the car. †¢Supporting details 1 Certain studies show that driving while talking on the phone can lead to injury or increasing the crash risk. †¢Supporting details 2 Example like a study by Suzanne McEvoy and colleagues of driver on 2005 in Western Australia have found that drivers that are using cell phones were four times tend to be in injury-resulting crashes when talking on the cell phones. Supporting details 3 Niki Taylor which is a supermodel had got in an accident. The accident was began when a friend of her or stockbroker, James ‘Chad’ Renegar had hit a utility pole while trying to retrieve a ringing phone. From the report, there were also a passenger aside Niki. The weather were stormy and the road were wet and winding. Niki sat in front of passenger seat during the low impact crash. (picture of Niki Taylor) Transition to main point 2 As we all know, the government have banned the use of cell phone while driving. †¢Main point 2 Phone can bring harm to people around if the driver is using it. Government need to be aggressive in settling this issue. So, the government need to fine the driver with high prices summons. †¢Supporting details 1 Example like one of state in United States of America which is Massachusetts had given the penalty to the driver that has been found guilty. They will be fine for $100 for first offense and the second offence will be $250 and the third offence will be $500. †¢Supporting details 2 By doing this, I am sure people will not played their cell phones while driving because the price is to high! Transition to main point 3 Besides that, cell phone is a distracting thing while driving a car. †¢Main point 3 When we are driving, we are tending to be more careful or cautious about people around. But, when something distracting us we might lose focus on driving example when suddenly something happened, we have or tend to have slower braking time. †¢Supporting details 1 To curb this from always happened, the government can also make some changes to the road rather than we use the law to reduce the number of driver that doing this ‘crime’. The government need to install â€Å"Rumble Strips† along road to get attention of the driver. †¢Supporting details 2 Rumble strips can also be called as sleeper lines which are to alert the driver if they have drift from their lane on the road. Besides it is an economical and effective to the driver. Picture shown that the rumble strips in Hennikar, New Hampshire, US. (picture is shown) Transition to conclusion Be sure to keep this in mind that with using cell phone while driving will cause you to be in more high risk state. Conclusion †¢Summary of main point In conclusion, I am emphasise that using cell phone while driving will cause you more impact because your mind cannot focus on driving, and it will distracting you as a driver and we need to follow the law from government or else we might get into trouble.

Ethno Musicological Analysis of Music of a Greek Sub-Culture

Ethno Musicological Analysis of Music of a Greek Sub-Culture Rembetika is the Greek urban song that emerged during the 20th century. The aim of this dissertation will be to approach, explore, evaluate, and compare rembetika as cultural art expression and as heritage art expression. It will explore the roots of rembetika, the historical and political forces that influenced its development, and the changes that have transformed it into what it has become today. It will seek to address the question of how this Greek musical tradition managed to develop and survive on Turkish grounds. In addition, it will study the role that rembetika has played in Greek society, and explore what made this form such an important vehicle of expression for the people who lived during the years in which it flourished the most (the period after the Asia Minor Catastrophe).Finally, it will discuss the ethnomusicological aspects of rembetika by comparing it with the music of similar subcultures, such as fado,tango, and flamenco. Literature Review Researching rembetika has presented special challenges, as its acceptance into society is relatively recent. In addition, its existence as a legitimate subject of academic investigation is relatively new. The work of Gail Holst (later Holst-War haft) was tremendously helpful in researching rembetika, as her work spans a number of years. Her earlier writings are enthusiastic and passionate, although unfortunately much of the information she presented was not quite accurate, as the sources she relied on did not have the correct information to begin with. She discusses this in the preface to third edition Road to rembetika Her later writings, particularly the essayRebetika The Double-descended Deep Songs of Greece, are written in a much more scholarly fashion, and are carefully researched and documented. In general, her work was an invaluable resource. Elias Petropoulos book, Songs of the Greek Underworld: The Rebetika Tradition, was another helpful source. Petropoulos first-hand knowledge of the world of rembetika gives him an insiders perspective that is difficult to find in the literature that is available on this subject. As a source, however, it tends to be uneven, as the mythology of the rebates is intermingled with his notes on musical modes and lyrical style. In addition, some of the information is contradictory. For example, although Petropoulos asserts that the practitioners of rembetika were basically law-abiding people, he spends a great deal of time talking about their prison hierarchies. He does this without explaining why these law-abiding people would spend so much time behind bars. Of course, over the course of doing this research, one is able to devise theories to explain this contradiction. As a marginalized people and members of a subculture, practitioners of rembetika were often vulnerable to authorities. This would certainly explain the fact that they spent a great deal of time in prison, since they would be persecuted for this and for their rebellious attitudes as well. In addition, the excessive use of hashish, although not at the time illegal, may have been a factor that would contribute to this. At any rate, the lingo of prison figures prominently in many of the rembetika lyrics, and the lyrics are so closely associated with the actual lives of the rebates that the merging of myth and man seems inevitable. Petropoulos also points out that lack of availability of rembetika records makes a thorough ethnomusicological analysis of rembetika as a musical form very difficult. He asserts that in order for there to be an initial compilation and transcription of songs, more resources would have to be made available. Petropoulos also states that as of 2000,there were no moves in this direction, although he points out that he has deposited all of his rembetika archives in the Gennady’s Library in Athens. Recent journal publications on the social and cultural aspects of rembetika, though not as plentiful as those available on more mainstream musical cultures, are generally well-researched and carefully documented. The work of Sand, Ste ingress, and Tunis were all very insightful. There is every indication that this is a growing field of study that merits further research. 1. Introduction The music of a society is said to be a reflection of that society, and this is true of sub-cultures of a society as well as it is of the mainstream of which they are a part. As this paper intends to demonstrate, rembetika reflects the subculture of the people who shaped and developed it. Although it has become part of the modern culture not just of Greece, but also of the diaspora and, as Tunis has suggested, the wider multicultural world traditional rembetika is not truly reflection of todays society. It reflects back on an early time. Thus, in a sociological cultural framework, though rembetika still exists, the rembetika we know today is a reflection of a marginalized group or subculture that no longer truly exists. Rembetika, as defined earlier, is the Greek urban song that emerged during the 20th century. It is closely identified with a Greek subculture that developed after the incident known as the Asia Minor Catastrophe an event that changed the course of Greek history and affected the lives of the millions of refugees and immigrants who were forced to leave their homeland. Section 2 of this paper, The History of Rembetika, discusses rembetika music by placing it in a historical framework This is accomplished by discussing the political and social atmosphere in which the musical form developed, as well as the events which shaped and directed its future. Also addressed are current theories of the derivation of the word rembetika. The section concludes with discussion of the language used to analyse rembetika. Section 3 analyses the components of rembetika music form itself: the lyrics, the music, and the dances. Although the three together comprise what is known as rembetika, by taking them apart for individual analysis, one is better able to understand the essence of the music form. The lyrics of all the songs, from the love songs to those that praise the freedom of escape through hashish, express a pervasive sense of loss. These are the authentic songs of rembetika these are not the lyrics that were written after rembetikas status had been elevated to respectable and eventually popular, levels. In terms of music, the melodies of rembetika conform to the modal types of Greek folk music as well as Turkish folk music, with strong ties to Byzantine church music. In addition, as Petropoulos points out, they have been influenced by a number of other sources which were brought to Greece by the gypsies. Therefore, the music also shows traces of influence from Albania, Serbia, Bulgaria, Romania, southern Russia, the Caucasus, Syria, Egypt, and India (Petropoulos, 2000: 75). In Section 4, rembetika is analysed within a sociocultural framework. First is a discussion of the social acceptance of rembetika as it has waxed and waned over the years. Following this is a look at rembetika within an ethnomusicological framework in which it is compared to the music of similar subcultures, such as flamenco and fade. The ways in which rembetika music reflects Greek society are not simpleton determine, given the complex nature of its history. How, then, does one attempt to analyse rembetika music in order to understand it in a cultural sociological framework? Ste ingress offers a framework for doing this. He bases his theories on years of research on ethnic music styles associated with subcultures, including rembetika, as well as tango and flamenco styles. Using the data amassed from these studies, he offers a set of criteria by which each of these musical styles can be assessed. He also points out that traditional modes of study do not work for these non-traditional cultural forms, asserting that ethnocentric, nationalist or essentialist approaches to ethnic music-styles afford little insight into the social and cultural significance of postmodern popular art'(Ste ingress, 1998: 151). 2.. History of Rembetika This section discusses the history of rembetika music, placing it in ahistorical framework by discussing the political and social atmosphere in which the art form developed, as well as the events which shaped and directed its future. It also addresses current theories of the derivation of the word rembetika, and presents a discussion of the language used to analyse rembetika. 2.1.1 The Asia Minor Catastrophe Discussing the tragedy of the Greek-Turkey conflict, Holst-Warhaftwrites: so symbolic of tragedy is the defeat of the Greek forces in Asia Minor and the fire that destroyed Christian Smyrna in 1922, that it is simply referred to as The Catastrophe (Holst-War haft, 1972:114). Indeed, The Catastrophe was an event that forever altered the character of the newly independent country. In order to truly understand rembetika, one must understand the events that affected its development. The Catastrophe is one of them. According to the treaty of Sevres, Greece was accorded the right to occupy Smyrna. Despite the obvious difficulties this presented, the Greek army forged ahead and tried to do this in 1919 with the support of its allies. The apparent goal was to gain a foothold in Asia Minor; however, there was more involved than obtaining land to the Greeks. It was also a symbol, for most Greeks, of the cherished dream of recovering some part of their former Byzantine glory (Holst-Warshaft,1972: 114). Though initially things went well, the Greeks decided to march inland in an attempt to take Ankara. During this period, the French backed out, and eventually the Greeks were left to fend for themselves. The Greek army was forced to flee, joined by the Greek population of Smyrna Greeks who were unaccustomed to living in Greece. Thousands were killed in The Catastrophe, and the city of Smyrna was burned to the ground by the Turks (Barrett. Holst-War shaft, 1972). The outcome of the Turku-Greek war resulted in an international conference in which it was decided that a compulsory exchange of populations between Greece and Turkey should be put into place. This exchange was based solely on religion. Actual nationality was not considered at all. Hence, people who were Orthodox were considered Greek, and people who were Muslim were considered Turkish (Holst, 1983: 25). The effects of the Asia Minor Catastrophe were devastating and far-reaching. The refugees who had fled from Asia Minor were now penniless; in addition, they had left without a chance to take any belongings, so they were in a desperate state. Although they came from far more cultured, affluent land, when they relocated in Greece they were forced to live in poverty as inferior individuals. The huge and sudden increase in population led to the growth of huge shantytowns on the outskirts of Piraeus and Athens. It also created for the first time, as Holst-War shaft writes a sizable proletarian audience for songs that dealt with themes of poverty, nostalgia, hashish smoking, and low life. The expulsion of Asia Minor Christians also became enshrined in Greek popular culture as a metaphor for loss and grief'(Holst-War haft, 1998: 115). The refugees were literally living on the edge of Greek society. According to Holst, it was not surprising that many of them joined there bà ªtes or mange’s in their loosely organised sub-culture, or were attracted to the hashish-smoking takes, to which they were accustomed in Turkey (Holst, 1983: 27). This passage from Barrett explains the plight of the refugees with poignancy: Imagine yourself as a refugee. In Asia Minor you may have had business, a nice home, money, friends, family. But in the slums of Athens all you had was whatever you could carry with you out of Turkey, and your shattered dreams. You went from being in the middle class toeing underground in a foreign country that did not particularly want you. Rembetika was the music of these outcasts. The lyrics reflected their surroundings, poverty, pain, drug addiction, police oppression, prison, unrequited love, betrayal and hashish. It was the Greek urban blues. (Barrett, 2005: nap.) As stated above, the refugees hailed from a far more cosmopolitan environment. This, naturally, included the musicians, who brought with them a sophisticated level of skill. According to Holst-War haft, the influx of refugees had an impact on the music, and there was a revival of the oriental, or what would come to be called Smyrna-style music. According to Emery, the effect of these forced migrations was to shatter the previously existing social and economic structures of Greece. Classes and hierarchies that had existed in the diaspora communities were turned topsy-turvy in the bedlam of flight and the ensuing struggle for survival (2000: 19). Furthermore, the refuges were plagued by unemployment, since the sudden population explosion made employment opportunities scarce. Finally, the issue of racism created yet another set of pressures for the newly transfixed refugees(Emery, 2000: 19). So the violent break-up of traditional social structures was accompanied by another violence, in the ways in which social spaces and living conditions were organized for the newly arrived migrants’, writes Emery (2000: 19). Formerly productive members of a more sophisticated society, the refugees were now living in squalid conditions, suddenly impoverished and traumatised. Considering these conditions, the only options open to them for survival were prostitution and crime. If they sought their escape through hashish, it seems harsh to condemn. The fact they also sought escape through their music is something later generations can be thankful for. 2.1.2 The Language of Rembetika Holst addresses the issue of spelling in her Preface to the third edition of Road to Rembetika, noting that she is frequently asked why her transliteration of the Greek word Ï ÃŽ µÃŽ ¼Ãâ‚¬ÃƒÅ½Ã‚ ­Ãâ€žÃŽ ¹ÃŽ ºÃŽ ± is rembetika, instead of the frequently-used rebetika that tends to be favoured by foreign scholars and researchers. Explaining that phonetically, the English bis at best a close approximation of the Greek ÃŽ ¼Ãâ‚¬, she asserts that there is a strong case for transliterating both rembetika andzembekiko with an m. That is the spelling that is used in this paper, except when quoting the material of others who use different variations. In those cases, the spelling of the original document prevails. In his introduction to Petropoulos book, Emery offers a number of possible derivations for the word term rembetika, which is alternately spelled rembetiko, rebetiko and rebetika. Like all subculture music’s, rebetika poses difficulties of classification ‘writes Emery, noting that individual rebetologists each have their own explanations (2000: 16). It is his estimation that the most likely derivation is from the old Turkish word rebut, which means of the gutter. Other possibilities offered by Emery include the term rebetasker, which is what the Turks used to refer to irregular troops, or people who defied authority. The Serbian word reebok, or rebel, is another possible source, as is the Hebrew rab, which is the root word for rabbi (2000: 16). Holst concurs that there is no certainty about the beginnings of the word. She explains that it is not known where it comes from, or when it was first used. What is no longer in doubt’, she asserts, is that the type of song usually termed rembetiko derives from or has its origins in an oral tradition where improvisation played an important part in both the music and the lyrics of the songs'(Holst, 1983: 2). Other words that are part of the language of rembetika include rebates(plural rebates; also rebates with the plural rebates). This word refers to the original practitioners of rembetika the men who actually lived the life and formed part of the sub-culture in which rembetika developed. The word mangas (plural mange’s) is close in definition; it also refers to members of the sub-culture, but they may or may not have been directly involved with rembetika. In addition, mange’s were generally part of the underworld (Holst, 1983: 13–14). 2.1.3. The Figure of the Rebates Petropoulos asserts that you cannot talk about the rebetiko song without first talking about the rebates (2000: 42). Though often associated with the underworld, this classification is not fair, and it is often untrue. Petropoulos makes clear the distinction that members of the underworld are usually considered as acting outside the law, while rebates, for the most part, existed with it. Here is his colourful description of the rebates: the rebates was careful to safeguard his personal freedom. The rebates detested bourgeois ways, consequently he did not marry. The rebates was a fighter. The rebates smoked hashish. The rebates knew how to use a knife. The rebates spoke in slang (2000:43). Petropoulos goes into great detail about the rebates. As for physical appearance, the rebates was usually slender with no sign of a belly’. His hair was often greased with brilliantine, and he would probably sport a single curl that would fall over his eyes. He would usually have a moustache, which would also be waxed. Use of body paint was common, as were tattoos. There was usually a specific tattoo on the back of one of his hands. He would walk with a lop-sided, rolling gait, his left shoulder raised, and moving only his right hand. The look would be heavy and vaguely threatening, the voice hoarse from much smoking of hashish (Petropoulos, 2000: 49). As for clothing, the rebates seem to have been very particular. Perhaps this was a way in which these displaced individuals, torn from their homes without possessions, were able to re-invent their identities in this strange new land. It may also have been a secret form of communication within the closed group. For example, they would wear black republican hat with a wide black band on days of mourning and also on days when enemies were to be killed. The rest of their outfit included a black jacket with ivory buttons that were never buttoned up, as well as a peculiar type of trousers. According to Petropoulos, the trouser-bottoms were so narrow that the rebates used to say that they needed a shoe horn to get them on, and had to soap their heels to get them off, although he does not offer an explanation for this (2000:51). The trouser legs were also turned up at the cuff. This was done to reveal a patch of red velvet that was sewn on the inside, precisely in the style of the kapadaides of Istanbul (Petropoulos, 2000: 51). This, again, suggests a sense of sartorial solidarity. Petropoulos also states that the rebates had a fondness for a certain type of yellow shirt and would also wear a red tie known as achasapikes, which resembled a bow tie. However, at the start of the twentieth century, they stopped wearing ties, considering them too bourgeois. They continued to wear a sort of cummerbund, however. This was called a sonar Although it seems that this item of clothing would also have been rejected as bourgeois, Petropoulos explains that, on the contrary, it was usually arranged with great care, since it was both a way of transmitting messages as well as a convenient hiding place for weapons. For example, one end of the sonar would hang down, and to tread on the trailing end of a toughs sonar was equivalent to laying down a challenge (Petropoulos, 2000: 51). The sonar was also, according to Petropoulos, the last remaining vestige of oriental influence on the rebates clothing. According to Petropoulos, the rebates would carry a range of weapons, although they preferred the silence of double-edged knives and stilettos (2000: 53). They also had standard ways of both humiliating their enemies and killing them. To humiliate an enemy, they would chase him down and slash his buttocks. If the intention was to kill, they would use a double-bladed knife to stab the victim in the stomach. According to legend, the rebates would then pull the knife out and lick the dripping blood. Alternate legends indicate that the rebates would either bend over the dead mans body and do one of two things: either bite of an ear, or suck out an eye (Petropoulos, 2000: 53). Their other weapon of choice was the cudgel: the rebates would dangle their cudgels ostentatiously from the left arm. Transferring the cudgel to the right hand indicated the threat of a beating to come'(Petropoulos, 2000: 54). As might be expected, most of the fighting and killing took place in the evening hours. The format of the fight itself is described by Petropoulos as Homeric. The fight would inevitably begin with an outpouring of oaths, and it was considered unacceptable to kill someone without warning. In addition, the adversaries would wrap their jackets round their left arms, providing them with a kind of shield, somewhat like a medieval sword fight. . . No third party had the right to separate two feuding mange’s who ha drawn their knives'(Petropoulos, 2000: 54). Rebetes who were in prison had a very clear hierarchy. The leader was known as a tsirà ­bashi: the tsirà ­bashi who wanted to assert his authority would hold his knife high and force his fellow prisoners to pass beneath it. As a show of bravado, the mangas would use their knives to eat, shunning all forms of cutlery. In addition not unlike today anyone in prison who did not obey the tacit code might end up getting knifed himself. Although Petropoulos asserts that the rebates were basically law-abiding people, he spends a great deal of time talking about their prison hierarchies. He does this without explaining why these law-abiding people would spend so much time behind bars. Perhaps their existence as a marginalized people made them often vulnerable to authorities, and consequently, they spent a great deal of time imprison because of this persecution. Although this may be true, the excessive use of hashish, although not at the time illegal, may have been a factor that would contribute to this. At any rate, the lingo of prison figures prominently in many of the rembetika lyrics, and the lyrics are so closely associated with the actual lives of the rebates that the merging of myth and man seems inevitable. 3. The Essence of Rembetika This section analyses the components of rembetika: the lyrics, the music, and the dances. Although the three together comprise what is known as rembetika, by taking them apart for individual analysis, one is better able to understand the essence of the music form. 3.1.1 The Lyrics According to Petropoulos, some researchers labour to discover ideas in rembetiko song, and he is highly dismissive of this: the rebetes organized their life in their own particular way, and that is all there is to be said on the matter (Petropoulos, 2000: 68). He does present his own theories on the lyrics of rembetika music, however, and because he is so intimately familiar with the modes and style of rembetika, his insights may be considered rare and valuable. For starters, he breaks rembetika music lyrics down into a series of twenty categories, which are listed below: 1. Love songs 2. Songs of parting and separation 3. Melancholic and plaintive songs; songs of remonstrance 4. Songs of the underworld 5. Hashish-smokers songs 6. Prison songs 7. Songs about poverty 8. Songs about work and working-class life 9. Songs about TB and ill health 10. Songs about Charon and Hades 11. Songs about mothers 12. Songs about exile and foreign parts 13. Songs about dreams; orientalist songs; exotic songs 14. Tavern songs 15. Songs which sing of small sorrows 16. Satirical songs; songs which give advice about life; songs which threaten violence and retribution 17. Songs which are depictions drawn from life 18. Songs which sing the praises of various cities and their inhabitants 19. Songs of army life and war 20. Songs composed for specific individuals (Petropoulos, 2000: 69). Petropoulos also points out that many songs can easily fit under more than one of these categories, and sometimes several at a time. Of the categories above, Petropoulos states that approximately half of the recorded rembetika songs he knows of fall under two major categories. The first of these is love, including parting or separation. The other theme has to do with elements of the rebetic subculture, including the underworld, hashish, prison, tavern, and fights. The rebates never ventured to attack the established institutions of society, he asserts; the police remained the only real target for their aggression (Petropoulos, 2000: 70). As for the style, he explains that the songs were written in a simple style, with a fair smattering of argot (Petropoulos, 2000: 68). It is Petropoulos contention that since in Greece official folklore studies are considered the domain of academic professionals who lookdown on both rebetika and slang, it is highly unlikely that a thorough understanding of rebetika lyrics will not be available in an academic format. He also asserts that since many of the important rembetika practitioners have long since died, their memories and experiences are no longer available to be recorded (Petropoulos, 2000: 70). Because the rebates of this time lived in poverty and squalor, there are a large number of songs that deal with issues of poor health. Most of these, according to Petropoulos, focus on tuberculosis, which was responsible for taking many lives during this time. The high death rate among this subculture also led to quite a few songs about the afterlife, with images of Charon carrying off the dead and taking them down into the underworld, into Hades (Petropoulos, 2000: 71). There are also a considerable number of songs in praise of maternal figures, as well as an absence of songs about fathers. According to Petropoulos, the figure of the mother was very important to their betas, and if there was a hierarchy of women figures, the maternal figure would always be on top: where the mother appears simultaneously with the singers beloved, precedence always goes to the mother'(Petropoulos, 2000: 71). Here again, Petropoulos is dismissive of professional analysis of the lyrics: I shall avoid psychoanalytic clichà ©s and say simply that we don’t know the explanation for the rebates one-sided fixation on his mother (2000: 71). Underlying all the songs, from the love songs to those that praise the freedom of escape through hashish, is a pervasive sense of loss of this disenfranchised group. These are the authentic songs of rembetika these are not the lyrics that were written after rembetikas status had been elevated to respectable, and eventually popular, levels. According to Holst, As the lyrics of the rembetika songs and the descriptions of the rembetika musicians depict them, the mange’s were far from being the idealistic, daring young braves a number of modern Greek writers would have us believe. They were, however, an extremely interesting sub-culture, whose beliefs and habits remain in a rare state of preservation thanks to the words of the rembetika songs (1983: 45). 18. Lemonadhika Down in Lemonadhika, there was a fuss going on. Thomas was caught, together with Elias. Hey, Thomas, dont go making a fuss, because youll come off worst, with a load of bother. Down in Lemonadhika, there was a fuss going on. They caught two pickpockets, and they acted innocent. They stuck them in handcuffs and took them off to prison, and if they dont find the loot theyll get beaten up. Mr. Policeman, dont beat us, because you know that this is our work, so dont come looking for a kick-back. We steal purses, we knock off wallets, so the prison gates get to see us pretty regularly. Death doesnt scare us, only hunger does, thats why we steal wallets and lead the good life. [By V. Papazoglou] (in Petropoulos, 2000: 141) This song was selected because its lyrics strongly suggest the attitude of the rebates of this time. According to Holst, much of the anger and defiance exhibited by the mange’s was directed towards the police. She explains that they do not actually protest the way they are treated, although it seems they often had the right to. Petropoulos concurs here, asserting that when the lyrics of the rebates seem to be in the form of protest, the focus is vague and non-directed (Petropoulos,2000: 70). It was not so much that they protest their ill-treatment’, asserts Holst, stating that in fact they obviously feel some pride in having eaten wood (been beaten up) and served their time in jail; it is rather a refusal to change their way of life or to be submissive before the police, or to lose their sense of humour (1983: 45). The sense of futility and helplessness in the second verse, in the advice to Thomas: dont go making a fuss/because youll come off worst/with a load of bother. This is clearly the attitude of a segment of society that knows better than to challenge authority. They are aware of their low status in the social hierarchy and know better than to assert themselves in any way, for the consequences will be a load of bother. The lyrics of the fourth and fifth verses clearly indicate familiarity with what appears to be a corrupt police force. They know the routine: first their compatriots will be restrained with handcuffs, and then they will be further restrained locked away in prison. Furthermore, they know that if the police do not get their percentage ‘of the stolen goods, that the perpetrators will receive, in addition to everything else, a beating. The progression of thought from verses five through seven is also interesting to note. In verse five, the alleged pickpockets demonstrate perceptive knowledge of criminal life: they know a beating is to follow, and they try to prevent it. In verse six, they admit that they are used to this routine: the prison gates get to see us/pretty regularly. By the final verse, they seem resigned and tough: Death doesn’t scare us/only hunger does/thats why we steal wallets/and lead the good life. The last line is feisty and full of bravado, the kind of bravado that seems to have been the rebates defining trait. The Little Hanoumakia At Panayas on the beach, there was a little tekà ©, And I went there every morning to drive away my blues. Two pretty little hanoumakia, stoned the poor things, I found them there one morning, sitting on the sand. Come close my dervish and sit near me And Ill pour out the blues from my heart. Take your baklama and entertain us for a while, And light up a joint and smoke with us. First light up my narghilà ©, so I can smoke and turn on, And later, hanoumakia, Ill take my baklama. If you want to get high on the narghilà © with fine Turkish hashish, Its Uncle Yannis tekà ©, down in Pasalimani. These lyrics contain words that, as Petropoulos stated above, need tube explained if one is to grasp the gist of the song. Holst explains that the word hanuman, as well as its diminutive form hanoumaki (pluralhanoumakia) is a word with different meanings in Turkish and in Greek.Considering the mixed backgrounds of the rebates, this means that itwas probably used and interpreted in different ways by differentsingers and listeners. In Turkish, the word basically means female orlady. However, in Greek, the lady in question takes on verydefinite characteristics. The Greek usage usual

The Early Book of Acts Essay -- Acts Five Bible Religion Christianity

The Early Book of Acts The early book of Acts delivers a message that blessings from the Lord are exceedingly abundant. We are shown that prosperity and blessings were bestowed upon believers that were eager to give unselfish sacrifice to God, but only when done so with an honest heart. When the offerings were tainted with deceit, the blessings turn to curses and the prosperity was vanquished by famine and death. An example of such a case is represented in the story of Ananias and Sapphira. And Joseph, a Levite of Cyprian birth, who was also called Barnabas by the apostles, translated means â€Å"Son of Encouragement†, sold a field which belonged to him, and brought the sum of money and laid it at the feet of the apostles, (Acts 4:36-37) was a man filled with the Holy Spirit. For he was a good man, and full of the Holy Spirit and of faith (Acts 11:24). Then there was Ananias, whose heart was filled with Satan. But Peter said, â€Å"Ananias, why has Satan filled you heart to lie to the Holy Spirit, and to keep back some of the price of the land† (Acts 5:3). Here we have two sides of a spectrum. One was utterly truthful, while the other a liar. There offerings show us the differences in counter pointed faith and unbelief, selflessness and selfishness, goodness and deceitfulness, sacrifice and sacrilege, trust in God and the worship of self, total commitment and supported hypocrisy. Even when grace was offered the selfishness of man prevailed and the conseque nces were severe. Discussion However, there are major problems and concerns that we can question concerning the nature of Ananias’ sin. Ask yourself what if Ananias had just said: â€Å"Here is where we would like to be, with Barnabas’ kind of trust and generosity, but we find that we are not there yet. All we can do for now is give part of the proceeds. May the Church of the Holy Spirit help us grow toward what we would like to Become?† Then there would have been healing, nurture, and grace mediated through other believers in the caring fellowship. But instead there was deceit and death. Ananias and Sapphira were ordinary people who wanted to flaunt a spiritual beauty they didn’t possess. Then again, what sins might have we committed if we were sure we’d never be found out? If people carried out some of the evils they plan or dream about, all of mankind would be in jail for life. But the sin of Ana... ...me out best in every comparison, but they seem to only come out best in there own eyes. On the other hand, the essence of grace is acceptance. It’s an acceptance by God, of others, and most importantly of us. Grace is love before worth and it creates a worth in another rather than responding to worth in others. We therefore can conclude that grace abounds were sin abounds. While the church is a society of people on the receiving end of God’s grace, it’s the communal balance of excellence were we accept others fully on the same basis as God has accepted us. Wherefore, accept one another, just as Christ also accepted us to the glory of God (Romans 15:7). While God’s grace is offered, anyone with honesty can accept this offer. Acceptance is solely on the basis of grace; not law, not doctrine, not sacramental observation, but God’s grace alone. Works Cited: The Holy Bible, New American Standard Version. La Habra, California: THE LOCKMAN FOUNDATION. 1984. Luke 10:17, Acts 4:32-35. , Acts 5:1-8, Acts 11:24, Romans 15:7 The Bible, New International Version. Grand Rapids, MI: Zondervan Bible Publishers, 1984. Luke 10:17, Acts 4:32-35. , Acts 5:1-8, Acts 11:24, Romans 15:7

Measure for Measure Essay: The Pontification of Isabella

The Pontification of Isabella in Measure for Measure   Ã‚  Ã‚  Ã‚   Within Measure for Measure the character of Isabella is characterized as an innocent pure female, and there is a focus on her ever-present moral dilemma. By using Elizabethan perspectives on women, nuns, and chastity, Shakespeare uses Isabella to reveal character traits and morality of those around her.   However in opposition Isabella made be seen as an individual who pontificates too much when her brother’s life is at stake, it is perhaps easier for Isabella to suffer the condemnation of a modern audience. Isabella is immediately established as a rare female character when her brother describes her with the statement, "she has prosperous art When she will play with reason and discourse   And well she can persuade"(Shakespeare 1.2.161-163). It is worth noting her that women in Shakespeare's time were very recognized for neither their reasoning nor their speaking capabilities. In fact, women were not expected to voice their opinions; women who chose to do so were deemed a threat to social order. It is, therefore, questionable whether Shakespeare's audience would have approved of Isabella's skills at rhetoric. Although agreeing with her stance concerning Claudio (they, too, prob... ...The Wheel of Fire: Essays in Interpretation of Shakespeare's Sombre Tragedies. London: Oxford UP, 1930. Leech, Clifford. "The 'Meaning' of Measure for Measure." Shakespeare Survey 3 (1950): 69-71. New American Standard Bible. Reference ed. Chicago: Moody Press, 1975. Pope, Elizabeth Marie. "The Renaissance Background of Measure for Measure." Shakespeare Survey 2 (1949): 66-82. Rossiter, A. P. Angel with Horns and Other Shakespeare Lectures. Ed. Graham Storey. London: Longmans, Green, 1961. Shakespeare, William. William Shakespeare: The Complete Works. Ed. Alfred Harbage. 1969. Baltimore: Penguin, 1971.   

The Viking Essay -- History Historical Vikings Essays

The Vikings Viking History The Vikings were a group of Scandinavian raiders that were around from about the 8th century to the 11th. They mainly attacked the British Islands , the Frankish empire, England, but they also plundered places such as the Iberian peninsula and northern Africa. Vikings did not always settle into the places that they found, for instance after exploring North America they left the place never to return again. Even so, after landing on Greenland they colonized themselves there, and ancestors of the Vikings still live there today. So now that you know a little about the history of the Vikings lets go into detail about the specifics of the Viking age. (Peter Sawyer, Oxford Ill. History of the Vikings p. 1-19) On the Holy Isle of Lindisfarne, which is located between England and Scotland Irish monks had built a monastery; there they wrote many holy and beautiful books, called the Lindisfarne Gospels. These monks were peaceful people, wouldn’t hurt a fly, pity they were chosen by the Vikings, on the 8th of June in 793 to be the first major victim of one of their raids. Their arrival was seen first far off, they could see dragon head carvings on their well crafted ships slowly coming closer and closer to the shore. As soon as they got out of their boats the Vikings poured onto land ripping off the monk’s clothing and tearing their bodies apart with their sharp swords, and sometimes drowned them. Viking raiders tipped over the cross of Bishop Ethelwold, which was built out of stone. Before they left that hot day the Vikings had taken all of the monk’s treasure, set each building aflame, and killed the monk’s cattle to feed themselves on. Then, in an instant they go t into their ships and left. This was the first major Viking attack, as you can see it was pretty gruesome, but they were just getting started. The next summer there were several places on the British North Sea coast attacked. After 799 the Vikings managed some raids on Friskan-Frankish coast, forcing them to set up a coastal watch to warn citizens of the area. (Oxenstierna, Eric, The Norsemen p. 49-74) The Vikings in the 8th century mainly centered in places along the Dutch coast, but the Norwegian Vikings were settled in the Orkney and Shetland islands. Throughout the 9th century the Viking’s expanded their empire to engulf Ireland, and Northwestern England. In t... ... a mixture of clay and dug them to make them draff and weatherproof. Vikings lived with their animals, the animals kept their houses warm, and it secured them from being stolen, because cattle was very valuable. Women did all the work around the house while men worked in the fields, and on the farms, of coarse they also fished and hunted when that was needed. There was not much wood in Sweden and Norway, except in the south where softwoods like conifers were used for building. They also provided for the long straight horizontal timbers that served as the joints. Viking Relationships The military leaders of the Vikings were Earls (called Jarls) and sometimes even priests. The freeman (bonds) were the farmers and merchants. The slaves (thralls) worked on other people’s farms to pay for their share in profits from raids. (Purves, pg. 10) Viking family life did not include much free time for personal enjoyment. They ate slept and worked in one room of their house. The 2 most important objects in the room were the firepit and the weaving loom. There were no cupboards, tier belongings were hung on the wall or in chests that were at the edge of the room. (Gibson, Michael pg. 18)

Of Mice and Men Characters Essay

In the novel, Candy and Curley’s wife play a large part of the ideas that Steinbeck wants to convey through â€Å"Of Mice and Men†. Steinbeck shows this via the events and treatments that these two characters undergo. Their speech and actions also indicate major themes in the world they were in and how desperate the era was. Candy presents an element on the sadness in the novel; he’s a unfortunate man who’s passed his expiry date. He’s been involved in an accident and lost his arm and by this, he has been reduced to the swamper of the rank- a very low status job. Steinbeck may specifically choose this job for candy as a swamper (a cleaner) tends to be a job that woman generally work as and in this job, they often gossip a lot like Candy does. He does this as it is the only pleasure that he can experience in his sad rotting life. This paints the portrait of how sad Candy’s background may be and soon this is elaborated on even more in future events. In the middle section of the book, we see how Candy is bullied by Carlson into having his best friend- his dog put down. We know that Candy is very close to his dog as Steinbeck actually chooses to describe the dog very similarly to Candy. They are both old, physically impaired and get described generally as a liability. Steinbeck chooses to describe the dog as â€Å"ancient† which produces strong imagery of a dog being similar to an old antique. Although it may possess positive connotations, it is obvious due to Carlson’s reaction that the dog is old, dirty and has no purpose anymore. Soon after as Carlson enforces the idea, Candy desperately tries to dismiss it. It states how he looked â€Å"helplessly† which shows how reluctant he is but knows there is no other possible outcome. Carlson even shows utter disrespect to his dog by pointing at it with his â€Å"toe†. By using his tower, he suggests that the dog is on par with the lowliest part of his body and doesn’t require the effort to use his hands. Nevertheless, Candy shows no aggression to this outrageous act and concedes to Carlson’s insensitive actions. Steinbeck may choose these chain of events to show how a cruel world the characters and people had to live in. It really puts forward survival of the fittest and shows how depressingly cheap life is since people can easily walk over you when you’re unable to fight for yourself. Even after all the abuse he has received, Candy is still able to show kindness to others. At the point where Candy overhears George’s dream, he slowly asks whether he can join them. We know that he isn’t greedy at this point since he repeatedly mentions how he would willingly try his best with jobs such as â€Å"cook† or â€Å"hoe† despite he â€Å"ain’t much good.† He also says how he is willing to give up all his money he received when he â€Å"los'† his â€Å"hand† and this just shows how he is desperately giving all he has to help them only for a little in return. Steinbeck emphasises how emotionally willing Candy is that he would trade in the compensation for something irreplaceable to him for the benefit of others. This makes the reader sympathize with Candy and understand how strong dreams are in life; how they give people hope, the strength to keep living and the strength to be a nice person again. Curley’s wife on the other hand is the complete opposite. Her story plays a large part in the novel as it shows how dreams can crush people’s hope as easily and they give people hope. Throughout the novel, we have always seen Curley’s wife as the problem. She is described as â€Å"poison† and â€Å"jailbait† by George which initially makes readers dislike her. We feel that she can cause the downfall of our newly made friend’s dreams so she is instantly given a hostility status by Steinbeck. However, he may deliberately do this to create a larger impact when we learn why she may possibly act the way she does. At earlier stages of the novel, we learn how Curley’s wife loves and seeks attention. Steinbeck describes how she was â€Å"standing† at the doorway blocking off the â€Å"sunshine in the doorway† deliberately. This implies that she wants the men in the bunkhouse to look up due to the sudden change as she purposefully blocks the light off so that they would do so. It also describes how she was â€Å"heavily made up† that she was making a large effort to attract attention of the men. The word â€Å"heavily† also has connotations that she was trying to hard to an extent where it had negative effects on her. This may also symbolize her character through physical features- that her personality has been corrupted and turned ugly. In the final stages of the book, we learn what has driven Curley’s wife to act in this aggressive way. Although she speaks to groups of men with hostility, when its one on one, it runs a lot more smoothly and she seems like she enjoys herself. This has a large contract since there is juxtaposition between section 4 and 5. We see her nasty side where she mock George, Lennie and Candy’s dream calling it â€Å"baloney† and â€Å"scoffs at it† yet even herself who has been crushed by her own dream may â€Å"secretly believe†. This shows that beneath this angry cover of hers, may be a vulnerable person who only feels the bitterness and jealousy of other’s happiness hinted by the phrase â€Å"secretly believe†. Steinbeck states this about the cowboy magazines to suggest what type of sad life people live in however, within dreams still lies hope but people are afraid to admit to the hope since they are scared of the criticism others show. This idea is developed implicitly mainly by the word â€Å"secret†. Through this attitude, people have become cynical and cold over the time which is what Steinbeck may want to show us. Curley’s wife shares with Lennie her dream in section 5. The fact that she has never told anyone (which she states herself) shows how underneath all the bitterness she has experienced, the memory of the dream she once had (or partially may still have) changes her to be kind and share her deepest secrets with a stranger. On the other hand, Lennie may be an exception since he is â€Å"nuts† implying that he may be able to keep this secret. Furthermore, we learn how Curley’s wife left home since she had a hunch that her mother â€Å"stole† her letters. The word â€Å"stole† in this context possesses quite negative connotations since Curley’s wife directly accuses her own mother for betraying her. However, this was most likely an excuse and lie to herself since she couldn’t bear the reality of having her dream crushed by the stranger who created it. This yet again emphasises how strong dreams were at this time which broke lives altogether. Compare how female speakers are presented in ‘Havisham’ by Carol Ann Duffy and one poem from the Pre-1914 Poetry Bank. The two female speakers in â€Å"Havisham† and â€Å"The laboratory† both are presented as rather mentally unstable people. They both have experienced rejection from a man and feel belittled or embarrassed by this. However, their reactions and response to this rejection differ to a huge extent. The speaker in â€Å"Havisham† is shown to have rotted away being devoured by her bitterness whereas the speaker in â€Å"Lab† seemed to be slightly more insane driven by her jealous feelings of insecurity to try and kill someone. The bitterness from the character in â€Å"Havisham† is clear from the start. She describes the man who left her as a â€Å"beloved sweetheart bastard†. This use of oxymoron shows several possible connotations. By putting two very opposite words together- one stating strong affection and one stating utter most hate, the idea that beneath the hate she holds against him lies love for him. Elaborating on this may suggest how she may hate him as she can’t have him or even because she actually still loves him deep inside. Above all, this suggests how she can’t seem to let go of him and move on which presents her mental state to the readers. Likewise in â€Å"Lab†, we understand the feelings of the speaker through clever use of language. For instance, Robert Browning chooses to say â€Å"devil’s smithy†. Devil automatically conjures the sense of evil or corruptness whereas a smithy is somewhere where things are made such as weapons (blacksmith). These combined imply that a creation of evil with malicious intent is occurring in the poem. Soon after we discover that the protagonist has experienced similar rejection to that of â€Å"Havisham†. â€Å"He is with her† suggests that the man he wants is with another woman. By referring to them as â€Å"he† and â€Å"her†, it creates an enigmatic feeling or even that their names are insignificant and it is purely the concept that she has been left for a woman who is better than her which causes her rage. We know that she is also jealous when the speaker wishes for the other woman â€Å"breast and her arms and her hands† to â€Å"drop dead†. She specifically chooses these body parts implying that these are the parts which the other women best her at and this is why she hates them. In â€Å"Havisham†, the speakers reaction to this rejection was simply to rot with it burning them. She continues to feel this bitterness as suggested with the word â€Å"Spinster†. This word possesses a harsh consonance sound as if she spits it out with such disgust. It is also a one word sentence which emphasises it and also makes it out to be some what of an insult. The word â€Å"stink and remember† following afterwards reinforces this as if she’s being driven crazy by the thought of people calling her a â€Å"spinster†. Thus all she does for the rest of her days is rot in her hate. We get the impression that she’s been doing this for years since she describes how her â€Å"dress yellowing†- yellowing suggesting dirtying from the years it’s been on her. On the otherhand, the speaker is â€Å"Lab† is made out to be more malicious than having thoughts of hate. As she makes the poison, she describes the creation with very vivid verbal details. â€Å"Grind away, moisten and mash up† create strong imagery and each of the verbs hold strong care in creating something. By suggesting this care and importance that has gone into the poison, it seems that she really relishes the creation. And finally as she fantasises about how delicious the event would be, she thinks about how the â€Å"dying face† would be â€Å"branded† into the male characters mind. She wants to mentally scar him with the horrendous image possibly for punishment or to make him see how ugly the other woman is when she becomes â€Å"shrivelled† suggesting how her face would become contorted with agony. As she describes this with such detail and precision, the poet presents to us how malicious and bitter the speaker is. A thus through use of language and theme, the poets have successfully produces a very clear image of the bitter, hate filled speakers and how they’ve become this way and even how they have dealt with this. The speaker in â€Å"Havisham† rotting and â€Å"yellowing† opposed to the â€Å"minion† in â€Å"Lab† who relishes in the thought of killing and branding someone with the scarring image of death.

Customer Relationship Marketing Essay

To understand CRM (Customer Relationship Marketing) in hotel industry (Millennium Seoul Hilton), and focus on the importance of loyalty guests who bring on most of organization profit by developing of guest recognition and rewards program. Introduction Background The growing realization that keeping the customers you have is as important as customer acquisition, has come about because of the cost involved in attracting new customers. This realization has evolved into understanding a customers lifetime values (F Buttle, 1996).   By doing this, you can be selective about who you try to keep as well as who you want to attract. Some scholars maintain that customer retention affects the bottom line. They further suggest that a 5% increase in customer retention would create a 125% increase in profit (F Buttle, 1996). Customer relationship management can be regarded as the art of employing rhetorical, experimental and personal information in order to personalize customers’ stay while creating incremental revenue opportunities (F Buttle, 1996). So for example, knowing that a customer had a less than memorable experience in the hotel provides the hotel manager with a chance to win them back the next time they are in town. Objectives By use of customer relationship management, the hotel can develop a comprehensive guest profiles for reservation information. This demonstrates to guests that the hotel is in touch with their needs.   It can also drive customer-centric data down to the transaction level, thereby allowing the workers and the guest-facing technology to deliver greater value to the customers (F Buttle, 1996).   Further, customer relationship management can create a realistic profile on the spending and stay patterns of the guests, thereby allowing the hotel to formulate guest-centric marketing for increased loyalty and spending (F Buttle, 1996). The idea of ‘cherry picking’ valuable clients and directing more resources to these clients has gained tremendous significance in the hotel industry.   Clients communication are such that account managers regularly network on the clients to ensure that they are happy in the way contracts are proceeding, and close relationship are build up. Therefore, my research objective is â€Å"to understand the significance of customer relationship marketing† in hotel industry, with criteria as follows: †¢ To examine customer relationship marketing. †¢ To evaluate the importance of loyalty guests who brings on most of organization profits. †¢ To illustrate the importance of developing of a guest recognition and reward programs in hotel industry. Aims This research paper will aim to identify and critically review the theories of customer relationship marketing in a hotel industry.   It will also aim to critically evaluate procedures of customer communication instruments used in the Millennium Seoul Hilton.   The paper will further examine the limitation of communication of customers’ relation tools used as well as providing the recommendation and acknowledging the advantages of employing these customer relationship marketing tools. Literature Review The main idea behind relationship marketing is to build a strong relationship with customers in order to retain them instead of concentrating efforts on recruiting new one.   There are various factors which influence customer retention.   They include high quality products in order to encourage repeat purchase and valuing customer’s needs with loyalty, which can be generated by excellent customer service (F Buttle, 1996).   Moreover, taking long-term marketing decisions for instance, continuous improvement or innovation to keep ahead of customer’s needs is important in retaining customers.   Further, frequent customers contact to establish their profiles in order to ensure accurate customer targeting of goods, services and information, can be of a great help in creating customer loyalty (F Buttle, 1996). For this dissertation, the main areas which need to be focused on are marketing process, situation analysis, marketing strategy, marketing mix decision, and implementation and control, whereby the works of many authors in these fields will be explored. Studies and researches which has been done by these authors brings great literature resources to the   importance of relationship marketing focus on customer, which constitutes customer relationship marketing, customer trust and commitment, customer loyalty as well as guest loyalty program approaches and general frame work for developing and managing a good customer base.   For example, there are literature studies and/or research made on hotels Intercontinental, Meritus Mandarin, Holiday Inn, and Norfolk hotel among others which allows this dissertation to represent the model group. This dissertation will be explored on the themes of the importance of customer relationship management as it affects customer loyalty by developing of guest recognition and rewards program.   Another important theme which will be investigated in the dissertation is how a hotel can utilize relationship marketing to retain its customers.   These main themes will be explored by use of works written by scholars and all that in the field of customer service and customer care. Methodology My dissertation will apply both qualitative and quantitative research methods.   A comprehensive literature review and depth interviews will be carried out as part of my quantitative research. For primary research, depth interview is selected for my study, as it focuses on hotel industry where emphasize should be placed on people’s values and attitudes.   Therefore, it is a good way to explore the importance of customer relationship management, and understanding the process of implementing strategies to build a strong customer base in a hotel industry. This would also bring more intensive understanding to my research, and the required respondent(s) should be specialists in customer relationship marketing in hotel industries.     Moreover, surveys/questionnaires will also be carried out to understand the significance of customer relationship marketing in creating a strong customer base, according to different people from different background in today’s world. A case study of Millennium Seoul Hilton will be researched. This is because it is a well known hotel by many travelers, and therefore will provide travelers and business customers for me to obtain different perception according to different backgrounds, age and gender. Moreover, the staff of the Millennium Seoul Hilton will also be part of sample population   There will be four age groups that is 17–26, 27– 6, 39-46, and 47-56 with a total of 200 respondents. Secondary research data will be collected through different established resources, such as textbooks, journals, articles and internet in the way of literature review. This is because secondary research will validate my dissertation and support to justify my reasons and findings. Secondary data will be used first to conduct the research, before conducting primary research. This will be done because secondary data may contain information that is essential for conducting this research. Secondary research can allow collection of general information such as overview of Renaissance Seoul hotel, service to guests, guest room department, GRO for receiving VIPs, Marriot Rewards, Westin Chosun Hotel, and outlook of Intercontinental Hotel among others, which can be difficult and expensive to gather via primary research. Limitations The main practical difficult in this research will be the challenge to find the right person for depth interview.   In order to fulfill research objectives, the responder must be an individual who is a specialist in customer relationship marketing, specifically in the hospitality industry. This is because such individuals are familiar with the strategies, challenges and solutions which can help me go through my dissertation. However, such individuals have a higher reputation and usually have tight schedule and would be also be hard to each. Further, I am not familiar with specialists who are in the field of customer relationship management.   Another challenge is choosing Millennium Seoul Hilton as a place to conduct surveying and questionnaires.   This is because 200 sample is required to validate my research, and would be a great challenge to accomplish this myself due to concern of time, organizing and conducting this survey.   Moreover, it is also difficult to ask for help in conducting this research because the possibility in which I am able to hire few people to assist me will be costly. Additionally, individual who are asked may not be willing to respond according to the question asked, cooperates and/or even participate in this study.   Confidentiality issues for the respondents participating in the survey/questionnaire would be kept as anonymous due to Data Protection Act.   This is not required in this study. There are no specific ethical issues which need to be considered.   This is due to the fact that the survey/questionnaire is not targeting any groups and/or specific persons. Finding and Analysis The data which should be collected through survey/questionnaire for this research will be analysed and coded in SPSS system.   This is comprehensive statistical software that includes capabilities for data analysis, data management and programming (Malhotra N & Birks D, 2005).   Additionally, it enables analysists and researchers to uncover key facts, patterns and trends.   The interview would be assessed using analysis of verbal data, dividing the whole interview into section of main focused area along the answer from the respondents. The information collected through surveys/questionnaire will be used for descriptive purposes of identifying the relationship between customer relationship marketing and retention of customers according to age, gender and occupation, whereby correlation analysis and descriptive statistics would be utilized (Malhotra N & Birks D, 2005). Descriptive statistics is used to describe and summarize the basic features of data collection using a combination of techniques, such as graphical, tabular and summary (Malhotra N & Birks D, 2005).   In the findings of analyzed data through different analysis techniques, I would support my development of the dissertation.