Comparing Maturation in Sons and Lovers, Out Of The...

Comparing Maturation in Sons and Lovers by D.H Lawrence, Out Of The Shelter by David Lodge and The Rachel Papers by Martin Amis Each of these three novels Sons and Lovers by D.H Lawrence, Out Of The Shelter by David Lodge and The Rachel Papers by Martin Amis, examine the transition between childhood and adulthood of the three main characters in each of the texts. Each author represents this transition by showing how all the characters deal with significant stages or events in their lives. The problems which they encounter lead to the maturation of each character which finally leads to the process of growing up taking place. Although each book is set in a different era, where social conventions are very different, many of the†¦show more content†¦Miriam, who is Pauls first love, is sweet and gentle and kind and it is for these reasons that Paul is attracted to her at first. Mrs Morel tries to discourage Paul from developing his relationship with Miriam because to her Miriam poses a huge threat to her relationship with Paul.This is apparent when Mrs Morel tells Paul, ... she exults so in taking you from me - shes not like ordinary girls. Clearly Miriam is an ordinary girl and it is in fact Pauls mother and her relationship with him which is not normal. Pauls relationship with Miriam is more mental than physical and it is this that Mrs Morel cannot accept. She cannot come to terms withthe fact that someone else might know, love and be as close to her son as she is. His mother is such a dominant force in his life that eventually he ends his relationship with Miriam. His mothers domination has a suffocating effect on Paul which prevents him from being able to develop both as a person and an artist. This is reflected in the setting of this novel which is a dark and suffocating coal-mining community. We are made aware of this from the very beginning of the book where the opening line reads, THE BOTTOMS succeeded to Hell Row. This means that from the moment the story begins it is clear that the main character, Paul Morel, will face not only the ordinary problems and difficulties which are linked with growing up, but also those associated with living in a repressed and stifling

Essay on Use of a Portfolio to Assess Students in Math...

Use of a Portfolio to Assess Students in Math and Science For a young child, going off to school can be an intimidating experience. Thoughts of whether the other children will like them, if they will have enough money to buy an ice cream at lunch, or if they will have homework that night overwhelms their minds. However, a major part of schooling is testing, and many children freeze when they hear that word. Think about yourself in a testing situation then imagine what it is like for a young child to feel this defeating anxiety. That is why I am informing you, as fellow committee members, teachers, and learners alike, of these ideas for assessing children in math and science. I hope you will all take the time to think about†¦show more content†¦Solving a non routine math problem, tends to be complex, often yields multiple solutions, involves naunced judgment and interpretation, involves application of multiple criteria, often involves uncertainty, involves self-regulation of the thinking process, involves imposing meaning, and i s effortful (Bright Joyner, 1998, p. 7). The question that remains is how do we assess our children so they get the most out of their math and science lessons? When you hear the word test, or assessment, what do you often think of? I know I think of a 50 question multiple-choice test with a certain amount of time to finish it. Does that sound familiar? Unfortunately, I am afraid that is what most people envision when they hear the word test, even children. One way to assess our children in math and science is to keep testing the same way teachers have been for years. We, as teachers, can pass around a multiple choice test, give the children forty five minutes to complete the test, they can turn it into us, we will grade it, give it back, and the grade they get on their test is how we know what they know and what they dont. Fair? Well, if all you want to see is the students capability of giving the right answer then yes, this is a good way to test. It shows students know how to memorize the facts they have been taught and apply them when asked by the teacher (Romberg, 1992). IsntShow MoreRelatedStandardized Testing For Students Knowledge Of Materials And General Intelligence1598 Words   |  7 Pagesideas about how to formally assess student achievement. By the early 1900’s, statewide testing programs were becoming very common. Since then, the U.S. has been using standardized testing to assess students’ knowledge of materials and general intelligence (Alcocer). Standardized tests do not accurately assess students’ knowledge or academic potential. Many educational professionals feel that without standardized testing there would be no consistency in measuring student achievement and assessing theRead MorePlanning And Implementation Of A School Wide Portfolio System834 Words   |  4 Pagesrecent initiative that I undertook that was intended to improve student achievement was the creation and implementation of a school wide portfolio system. Our school has struggled for many years to help students assess their academic and social/emotional growth in an authentic, meaningful, and tangible form. With my prior experience in planning and program implementation, I solicited the approval of our Principal to construct a portfolio committee. Upon receiving her approval the following personnelRead MoreEssay about Integrating Science and Math Into The Classroom 1383 Words   |  6 Pagesintegrates science and mathematics in the classroom. We will also address how the 12 science processes can be use in the lesson. In addition, we will examine how the use of differentiation can be use in this unit to address the needs of all the students. This paper will also address how assessments promote student learning. Finally this paper will show how the use of reflection thinking, manipulative and materials helps students develop a sense of science and fractions. The 12 Science Processes Read MoreTeaching Curriculum Based Measurement ( Cbm )900 Words   |  4 PagesAs an educator it is very important that a teacher uses different methods to teach the variety of different learning styles, and it is also important that the teacher uses a variety of assessment procedures. People don’t learn the same, and people don’t test the same either. I personally, am horrible when it comes to taking multiple choice and problem solving type assessments. I do better with essay and writing assessments, presentations, and teaching back what I have learned. With the understandingRead MoreQuestions On The Group Process Tools1380 Words   |  6 PagesAfter looking at the Group Process Tools, decide which 3 you will use in your meeting to determine your school baseline. Tell me the name of the tools and describe how you will use them. The following three Group Process Tools will be used to determine the school baseline: T-Chart Activity: Described as a tool used to help individuals see the opposite dimension of an issue, the T-Chart Activity would be a great tool to use in the school meeting. During the meeting this activity will be used as aRead MoreThe Effects Of Using Student Self Assessment And Progress Monitoring Strategies On Student Achievement Essay1714 Words   |  7 PagesAt RA Jones Middle School, math and reading achievement is low. According to the 2014-2015 School Report Card from the Kentucky Department of Education, 42.2% of Rector A. Jones Middle School students are proficient/distinguished in reading and 26.3% are proficient/distinguished in math. As a middle school math and science teacher, I want to give my students tools that they can use to help them be successful in any subject area, in their current lives and in their futures. It is important thatRead MoreAlternative Assessment Methods1039 Words   |  4 Pagescreative writing projects, art projects, portfolios, and gro up projects are often thought to be more valid tools when grading nontraditional students (such as older students and ESL students). In some cases, they can be helpful. For example, a visually-oriented learner might get more excited making a poster promoting proper use of the oceans resources rather than writing a paper or taking a test. However, teachers must be careful to ensure that the material the student is required to learn is genuinelyRead MoreGraduation Speech : The Elementary Level Essay1653 Words   |  7 Pagesaffecting the desired student outcome. Such goals are derived by using a variety of methods to teach, and are reinforced via a variety of assessment tools that ascertain authentic student mastery of content. Thus, a cookie cutter approach to the education of our students is not an effective practice, as every student learns differently. However, within our current educational model, most teachers do not have the time, or resources to foster, and manage a truly individualized student learning programRead MoreThe Efficiency Of Standardized Testing1544 Words   |  7 Pagesindividual students or groups of students. Standardized testing is a trend that has grown significantly over the last decade. These tests were intended to assessing children’s knowledge on grade level material in comparison to other children across the United States; instead, they are adding pressure to elementary aged school children, causing stress and anxiety. Are these tests serving their purpose in evaluating children’s intelligence? Are they worth the toll they are placing on young students? WhileRead MoreClassification : Learning Disability / Adhd Primary Language1288 Words   |  6 PagesINDIVIDUAL EDUCATION PROGRAM (IEP) Student s Name: Doe, John ID Number: 123456789 School District: Bishop Garrigan High School Grade: 9 Classification: Learning Disability/ ADHD Primary Language: English Age: 15 Date of Birth: 1/02/20000 I. Signature of Participants in Attendance at IEP Meeting Parent _____________________ Special Ed. Teacher _________________________ Parent _____________________ Regular Ed. Teacher _________________________ Student _____________________ District

Comparing the 1929 Market Crash and the Current Position...

Comparing the 1929 Market Crash and the Current Position in the Stock Market During the 1920s, the North American economy was roaring, but this decade would eventually be put to a stop. In October of 1929, the stock market began its steepest decline to this date in history. Many stock market traders and economists believe and pray that it was a one-shot episode never to be repeated. On the other hand, many financial analysts and other economists believe that the current stock markets are in place to repeat the calamitous errors of the 1920s. In this paper, I will analyze the causes of the crash and discuss the possibilities of it re-occurring. In 1914, World War I began. The United States intended on keeping out of the war, but by†¦show more content†¦Along came installment credit and people were rushing out to buy cars, radios, clothes, intending to pay for them later. A boom in residential housing began, as well as a general increase in manufacturing capacity. With residential growth expanding, construction items such as lumber, bricks, glass and nails underwent an 80 percent increase in consumption. The 1920s saw a great technological advance. Mechanical power almost completely replaced manpower in the work force and output per man-hour almost doubled between 1910-1929. At this point in the 1920s, Americans believed that this soaring increase in the economy would go on forever. The United States had now become a world super power. People started investing in the stock market believing that Using the Dow Jones Industrial Average (DJIA) at the beginning of every year as a measure, the economy has grown in a log-linear fashion since 1897. There have been two major oscillations in the DJIA. The first major oscillation began in the early 1920s. In the period from 1924 to 1929 the DJIA rose from 100 to 300, just prior to the crash of October 1929. During the 1930s and the Great Depression, the DJIA reached a low of 42. The second major oscillation was less dramatic. There was an increase from the expected baseline of growth that began in 1958, which lasted throughout the 1960s but was followed by a dip below the baseline during the 1970s. Finally, in theShow MoreRelatedThe Great Depression in Cinderella Man Essay1592 Words   |  7 PagesThe Great Depression is seen as one of the most sorrowful and desolate times in the history of the United States. This time was the longest period of recession ever seen by this nation so far. It lasted from 1929 to 1939, over ten years of complete confusion and despondency within the people. Many Americans were affected greatly by this tragic time and sacrificed much of their lives so that they and their families may have the chance to live. This act of desperation can be seen throughout the movieRead MoreSimilarities and Differences of the Great Depression as Compared to Todays Financial Crisis3753 Words   |  16 Pagesthe time period 1929 till 1933 (Great Depression). The Great Depression of earlier times and the financial crisis of the current times from 2003-2008 will be studied in depth in the following research work in order to bring out the similarities and differences the United States faced during these two times of financial turmoil. Particular highlighted areas would comprise of government bond rates, Gross Domestic Product rates, Interest rates, money supply, and the major stock price trends in bothRead MoreInflation Can Be Measured By Consumer Price Index Or Cpi?1726 Words   |  7 Pagesavailable can fall behind the market demand. Relative to unemployment, when the cost of goods and services go up, companies have higher overhead costs and consumers purchase less. Inflation ties into the economic models and statics we have discussed in class. The Consumer Price Index compares a typical urban family purchase of goods and services in a year to a former period. In class, we computed the inflation rate in a period by dividing the cost of a family basket in a current year by the cost in a baseRead MoreThe Reform And The Consumer Protection Act Essay2310 Words   |  10 Pagesand Banking Developments, 2010). The easy credit offering and bank deregulation in 2004, which allowed banks to lend out as much as they fe lt they could handle, caused the economy to spiral out of control. The Federal Reserves had to contract the market during the years 2004 – 2006. With the swings in the economy, it led to a large financial crisis of 2007 thru 2010. This financial crisis had a strong negative effect on the economy causing substantial job losses, homes were being lost. It is theRead MoreThe Election Of The First African American President2401 Words   |  10 Pagesto disregard the importance and influence that Obama and his presidency has had on the nation and on the larger international community. In this essay we will strive to show how Barak Obama’s two terms in office have shaped and changed America, comparing the key moments in his presidency with previous events of a similar nature. This way, we will be able to gauge the true impact of his policies and interventions, and draw parallels between the challenges faced by him and his predecessors. In orderRead MoreSpain Sub Prime Crisis7850 Words   |  32 PagesMaster Thesis Banking system reforms after the subprime crises Study case: Spain Author: | Supervisor: | | | Department of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ January 2014 Abstract How did the Subprime Crisis, a small problem of U.S. ï ¬ nancial markets, aï ¬â‚¬ect the entire global banking system? The aim of this paper is to analyze the effect of the subprime crisis on the banking sector in Europe, with a close attention on the case of Spain. Spain is currently facing the worst crisis ever experiencedRead MoreBFF5050 Essay4822 Words   |  20 Pagesoldest financial institution in Australia operate their business widely. The company expands their core markets of Australia, New Zealand and Pacific around them, where provide a wide range of products and services that meet the needs of customers. Until now, the number of customer members arrived at 12 million customers. It is clear that Westpac would increase the position in financial market. Table of Content Executive summary 1 1. History 3 1.1 Acquisitions and merges 4 2. Products and ServicesRead MoreThe Legacy Of The Great Depression3599 Words   |  15 Pagesreformation. Roosevelt is considered to be one of the nation’s greatest and most influential presidents, yet he did not end the great depression as he was expected to. Was FDR as potent as we credit him to be? By exploring society before the depression, comparing presidents prior to FDR, as well as dissecting the success and failures of his New Deal reconstruction, we can analyze and conclude FDR’s true role in healing the nation. In order to understand FDR’s reformation, it is important to understand theRead MoreEurope Economic Crisis55278 Words   |  222 Pagesand measures to shore up business and labour markets. The overall fiscal stimulus, including the effects of automatic stabilisers, amounts to 5% of GDP in the EU. According to the Commission s analysis, unless policies take up the new challenges, potential GDP in the EU could fall to a permanently lower trajectory, due to several factors. First, protracted spells of unemployment in the workforce tend to lead to a permanent loss of skills. Second, the stock of equipment and infrastructure will decreaseRead MoreA Study on Mutual Funds of India12668 Words   |  51 PagesCHAPTER 1 INTRODUCTION MEANING | A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realised are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man

Sociological causes of Homosexuality - 4486 Words

â€Å"THE SOCIOLOGICAL CAUSES OF HOMOSEXUALITY Department of Social Sciences College of Arts and Sciences University of the Philippines, Los Baà ±os Los Baà ±os, Laguna October 2012 INTRODUCTION The existence of gender classification determines our sexual segmentation. They are classified as either males or females. These gender classifications are also used as bases of physical work capacities, clothing preferences, decisions for priority and the like. More often than not, these segmentations represent the differences of their demographic and psychographic profiles. However, the existence of homosexuality has blurred these distinguishing features. Moreover, this phenomenon has never been inevitable particularly in every†¦show more content†¦Factors included would be the existence of self-confessed homosexual characters or celebrities, fictional or non-fictional, in television shows, radio programs, or in pieces of literature that shed positive light on homosexuality. The influences by these people can be observed in the increasing number of gays who start coming out of the closets. REVIEW OF RELATED LITERATURE Homosexuality is commonly defined as the sexual interest and romantic attraction in members of the same sex. In contrast, heterosexuality is sexual attraction to the opposite sex, while bisexuality is attraction to both sexes. Like heterosexuality and bisexuality, homosexuality is evident in sexual dreams and fantasies, sexual acts, romantic attraction, and falling in love. The terms â€Å"homosexual† and heterosexual were coined by the sexual law reformer K. M. Benkert, and used in an article he wrote for a German newspaper in 1869. They were then all forgotten until rediscovered by the Berlin sexologist Magnus Hirschfeld in 1905. â€Å"Homosexuality† is derived from the Greek homos, meaning same (heteros means other), and Latin sexus, meaning sex. â€Å"Homosexuality† then quickly became the accepted scientific and everyday term for referring to same-sex contacts, between either men or women. The term â€Å"lesbian† gained popularity more than a century ago. Today, it is the accepted term for female homosexuality. It derivesShow MoreRelatedTheories of Homosexuality849 Words   |  4 PagesTheories of Homosexuality Through the biological perspective of deviance, sociologists have linked homosexuality to hormones, genes and the brain (Taylor, Thio Schwartz, 2013). Hormonal theory does not describe a cause of homosexuality. Genetic Theory describes the cause of homosexuality as people being born gay. The brain theory is much more in depth about the cause of homosexuality. It states that the size of a person’s hypothalamus will cause them to be homosexual or not. Gay’s hypothalamusesRead MoreHomosexuality And Homosexuality1257 Words   |  6 PagesHOMOSEXUALITY IN LIGHT OF UTILITARIANISM Homosexuality is the act of developing sexual desire to people of the same sex and even engaging in sexual relations with the people of the same sex. The theory of utilitarianism which was founded by Jeremy Bentham basically lays its foundations on the theme of morality. It advocates that morality should only be measured by the contribution to achieve happiness and pleasure amongst all people though the maximization of utility. It is true that happiness isRead MoreCompare and contrast two main sociological theories of crime and deviance.1636 Words   |  7 PagesCompare and contrast the two main sociological theories of crime and deviance. Deviance and crime are wide-ranging terms used by sociologists to refer to behavior that varies, in some way, from a social norm.  Cultural Norms are societys propensity towards certain ideals; their aversion from others; and their standard, ritualistic practices. Essentially the norm is a summation of typical activities and beliefs of group of people.  This essay will evaluate the sociological theories associated with crimeRead MoreHomosexuality As A Psychological Disorder1511 Words   |  7 PagesThe social argument for homosexuality dates back to the ancient Greeks. Aristophanes, in his Symposium investigates homosexuality, although not termed as such, as a desire by men to share a long-term fulfillment of the soul. He believed that two souls are longing to be together, and the sexual desire alone is not strong enough to create homosexuality, but that the cultural environment allows or forbids the relationship to occur (Heffner, 2003). The debate about homosexuality dates bac k further thanRead MoreEssay about Homosexuality661 Words   |  3 PagesHomosexuality Homosexuality is said to be a preference for affiliation and sexual activity with a person of the same sex. The potential for homosexual behavior appears to be a basic part of human sexuality, since many people experience homosexual interest, curiosity, or activity at some point in their lives. Homosexual behavior has also been observed in most animal species. Many homosexuals prefer to be called gay or, in the case of women, lesbian because of the exclusively sexual connotationRead MoreHomosexuality And Its Effects On Society Essay1650 Words   |  7 PagesMany people believe and have debated whether or not homosexuality is a choice that one freely makes, while others believe a combination of genetics, hormones and environment have a factor in one’s sexuality and sexual development. Homosexuality is something one cannot choose to be. Primarily, homosexuality can be defined as a romantic or sexual attraction that involves people of the same gender. Male homosexuals are ref erred to as gays while the female ones are called lesbians. Ideally, since timeRead MoreA Glance At Modern Society1147 Words   |  5 Pagesdoesn’t know what it feels like to be disliked, even rejected, momentarily or for sustained periods of time†¦ It may even be that some of us know what it is like to be actually hated - hated for things we have no control over and cannot change.† Homosexuality has many misconceptions surrounding the lifestyle; from disease to personality traits. The social life of those individual was not the only thing affected; their rights as a human being have been restricted. Laws have been made in certain countriesRead MoreSociological Imagination Was Coined By Sociologist C. Wright Mills1649 Words   |  7 PagesSociological imagination was coined by sociologist C. Wright Mills in 1959 to describe the ability to remove oneself from a given situation whether it affects your life or not personally and try to imagine the situation or conf lict from a different perspective or more global view. It’s the personal perspective that affects our judgments, opinions and actions to a situation. Removal of the personal viewpoint gives us an unbiased way to make a decision that is fair. Removing past prejudices and moresRead MoreAnalysis Of Richard D. Mohr s Prejudice And Homosexuality 1418 Words   |  6 Pagesâ€Å"Prejudice and Homosexuality†, by Richard D. Mohr, is an essay about how gays and lesbians are subject to discrimination because of different beliefs. Mohr says that when we are evaluating the morality of behavior is to be prescriptive, or normative, not descriptive. In this essay, Mohr says that â€Å"Gays are discriminated against in several ways, including private-sector employment, housing, public accommodations, insurance of all types, custody, adoption, and zoning regulations that bar ‘singles’Read MoreGay Marriage Should Be Legal And The Normalization Of Homosexuality1422 Words à ‚  |  6 Pagesachieving their goal and legalizing gay marriage. However despite gay marriage becoming legal and the normalization of homosexuality, the LGBQT community continues to face scrutiny over their lifestyle. I will be talking about the various conflicts the community faced in the past and continues to face in the present. And the various sociological concepts that links as to why homosexuality is seen by society as deviance , such as the Functionalist perspective and Socialization. According to the American

White Tiger Free Essays

In current society many books are written based racial or social issues reflecting the past, present or future. The White Tiger by Aravind Adiga is an example that confronts social and racial issues within India, shown through the eyes of servant to wealthy, named Balram. Born in rural part of India with a deceased mother and rickshaw-pulling father, Balram is dedicated to serving others. We will write a custom essay sample on White Tiger or any similar topic only for you Order Now Whether it was driving the wealthy around, grinding coal, or running behind cars to get a job, Balram’s life was constant and there was no chance of him becoming a man who had servants. He was judged on where he was from and the family he was born into just like Jim was judged in The Adventures of Huckleberry Finn for the color of his skin. They both had nothing to do with what they were born with but they both try to make the best of their lives by making relationships with those of a higher class or skin tone. In comparison to The White Tiger Balram shows how he deals with struggles within given class in order to better himself in the modern Indian society. The common apartment buildings in Delhi thrive on the past like caste systems based on the structure of the floors within the apartment. Balram describes his job, as a servant is to drive his masters around and then when they return to the buildings clean the apartment or do anything for his masters waiting for the master to tell him to leave until the morning. When Balram is done with work he goes downstairs to the servants’ quarters in the basement, which is traditional to have in apartment buildings because all residential buildings or homes are built with quarters to house their servants. These living arrangements are a place of â€Å"rest, sleep, and wait. When our masters wanted us an electric bell began to ring throughout the quarters†¦I swept the floor, tied the mosquito net to four nails on the wall, and went to sleep. The wall was covered with cockroaches,†(108-110). While their masters lived in beautiful, cleanly apartments, their servants sleep on the lowest part of the building full of cockroaches and dirt awaiting the bell to go to their masters. The life in the apartment building represents the Caste System, that was prominent in India but now is illegal all over India, with the poorest, lowest class in basement and then the rising castes follow. Although Balram does not highlight the floor assignments of the building resembling the Caste System; the idea of living below your master is a representation of the ancient but known system. Life as servant for Balram in India means that he can’t be considered or seen doing the same things as his masters suggesting that he is not of the social status to partake in the same activities. The idea that Balram drives his masters to the mall and then not allowed to enter the same mall as them is ridiculous. But its not just Balram who sits and waits outside for his clients but other chauffeurs cannot enter the mall too. Balram describes his desire to go into the mall but knows that the guards will never let him because of the way he is dressed. â€Å"I went to the gateway of the mall in my new white T-shirt. But there, the moment I saw the guard, I turned around- went back to the Honda City†¦Even as I was walking side the mall, I was sure someone would say, Hey! That man is a paid driver! What’s he doing in here,† (128)? Going to the mall is like entering a prestigious club with guards protecting it to make sure those who did not belong get in. This representation of the Caste System is shown by those who were not in the right class would not have the same privilege of shopping in the mall like the upper classes. Balram compares being a servant of the wealthy to a Rooster Coop, where both a servant and rooster are trapped in a controlling world of a master that is useful and beneficial to the master. â€Å"He unloads all this furniture for you, and you give him the money in cash-a fat wad of cash the size of a brick†¦A years salary, two years’ salary, in his hands, and he never takes a rupee of it,† (148). The idea of the Rooster Coop is that these servants have so many opportunities to steal the money of their masters but they do not want to disobey them. They are worried that their families will be harmed and therefore these servants are imprisoned by the rich just the chickens are by farmers. How to cite White Tiger, Papers

Management The Interactive Business World â€Myassignmenthelp.Com

Question: Discuss About The Management The Interactive Business World? Answer: Introduction Marketing strategies used by all the manufacturing, wholesale, retail and even all the industry. Business owners in USA are trying to establish business strategies in order to improve on marketing their product. Successful business plan and strategies helps to increase the profit from the business. The scope of the report is to analyze how the brand Ford has made a largest position in the automobile industry as manufacturer, distributor and marketers of the brand (Czinkota and Ronkainen, 2013). It was founded byHenry Fordand incorporated on June 16, 1903. The five pillars of business marketing is price, product, place, promotion and the people. Marketing strategies formulated depend on those above points. The essential elements of business strategic or tactical planning is the product itself, the price of the product, the placement or the position of the product in the market and at last is the advertisement and promotion of the product. The pricing of this brand is done according to market and to the country it is sold, price is based on competitor pricing. In order to promote, the brand advertises its product and increases the demand by organizing advertisement campaign depending on the life style and behaviors of the people in the market. This strategy can be enables selling the product at a reasonable price to attract the consumers towards their brand (Eilert et al, 2107). Description for target group for the brand Thecompanieshavelearntand understood that the customer is the king of the market which has changed from the earlier perception that customer will accept whatever he is given, this change in mindset has led to the opening up of one of the significant and very important P in the marketing mix called promotion. Their promotional strategies help them in doing that efficiently. Promotion being a vast topic encompasses many terms and the most important of them being advertising. The target market for Ford is business man. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by movinglines. Men and women need and consume in a different manner, they purchase differently and in general, have different attitudes about consumption of caffeine (Epstein and Buhovac, 2014). Many advertisements direct at one sex or the other. It operates in more than 320 countries, because of the local nature of their business; they were able to have a unique position, which contribute to the economic vitality of even the most remote communities around the world. Type of segmentation While for the demographic variables Companies focus on factors such as income, education, and marital status , and the gender, age, and stages of life thereby the company is able to analyze how the consumers influence purchase decisions. In order to determine psychographic segmentation, Ford targets people based on general brand consciousness (Firat, 2014). Positioning of the Product Positioning refers to the position where the product stands with respect to competitors in the market and even to the consumers mind. In the past, it has also produced tractors and automotive components and now a big brand company (Ford, Mattsson and Snehota, 2017). Factors involved in positioning the product Price: Shares of Ford sells in the market at high price. The products are manufacturing goods having high sales and low profit volume. In order to achieve a dominant position and penetrate in the market, the company sets low prices than the higher prices. The price strategy is to lower the price in order to attract customers. The greatest disadvantage of low price strategy is that the competitors also reduce their prices so thereby the advantage of price reduction falls. Packaging: It is a important business strategy the famous logo of Ford differentiate the brand with the rest of the competitors. Promotion: In order to promote the brand the company arranges advertisement campaign which advertises campaigns have been launched in order to achieve specific objectives (Ford, Trott and Simms,2016). Differentiating: The symbol of Ford is luxury and elegance in its line of product. Analysis of Life Cycle Stage Product life cycle is the stage through which a product goes through product goes through three stages Introduction, Growth, Maturity and Decline. At the introduction stage, the cost of the product is very high, the demand created and there are no sales. At growth stage cost is reduces and sales are increased and the consumers are aware of the product. At maturity, cost gets low and sales reach to saturation, brand differentiation done at this point. At Decline stage, this point the sales volume decline as a result the profit decreases SWOT Analysis SWOT Analysis means to analyze the strength, weakness, opportunities and threats potent to the company. The Strengths of the organization is as follows: Market leader of all the automobile company Ford has enormous world appeal. The product's image is displayed. This recognizable branding is one of the greatest strengths (Lasserre, 2012). Additionally, Ford logo is one of their greatest strengths. It allows the company to conduct business globally at the same time maintaining a local approach. Social Corporate Responsibility The Company does sponsorship at UK Football Leagues. They continue sponsorship at the Olympics. Seasonal advertising awareness e.g. TV Christmas advert and summer advert. The Weaknesses is as follows: Ford cannot out beat the rest of the luxury brand, which is an issue. Being costly car therefore everyone cannot afford it (Zavattaro and Adams, 2016). Brand market share makes the direct competition for competitors and new competitors emerging in the market. Previous failed marketing strategies The Opportunities is as follows: Opportunity to introduce new product into market, marketing pull (Laudon and Laudon, 2016) Brand recognition is the significant factor affecting the competitive position. The brand name is well known throughout the world today The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, new products do not affect the public. Need for green businesses and sustainability in packaging business Opportunities to develop social responsibility in lesser demographics The threats are as follows: Currently, the threat of new viable competitors in the industry is not very substantial. The threat of substitutes, however, is a very real threat. Possible substitutes that continuously put pressure on the brand Consumer buying power also represents a key threat in the industry. The management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Consumers can easily switch to other brands with little cost or consequence Corporate and Strategic Planning Cash cow: Ford is a automobile company that has been operating as a cash cow for, as the brand is sold across 200 countries in a mature beverage industry. A larger segment of the operations based on finished products. It is available to the market in their respective regions, enabling the organization to earn significant amount of revenues from its finished products categories. Since the industry is mature, the company needs to invest little effort to keep the sales high as the business unit has captured a large market to generate cash (McDonald and Wilson, 2016.). Stars: The product in the category is a star for the organization. The rising number of people increases the need to produce more innovative cars to fulfill the needs of the expanding population Question mark: The market has growth opportunities, but these products have not been able to take benefit of these opportunities in an effective manner. Dogs: The products that are included in the category of dogs are a part of mature industry, thus the chances of further growth are limited. Another issue that raises question about the feasibility of these business units or products for the company is that they do not offer significant revenues to the organization. The outlook of these products is also bleak, necessitating the evaluation of the viability of continuing business operations in this domain. Strategies for Growth The brand follows intensive growth strategy, which include strategy to penetrate into the market. The Company makes strategy to for market penetration, product innovation and for diversification of its business. In order to grow the brand focuses on revenue generation, the company invests in brand and business, thereby becoming much efficient. Among these brands are 20 that generate more than a billion dollars in annual distributor and retail sales (Nagle et al, 2016). Analysis of Porters Five Forces Porters five forces allow companies to see how competitive an industry is. It is able to use these five forces to determine where it stands in the industry.. The threats of entrants are low, that means that it is difficult for new companies to enter the market. The power of customer is medium to high because there are numerous alternatives, but because of brand loyalty, consumers chose to buy the brand they like the most. Product Differentiation Strategy: Through the differentiation strategy, the company tries to position its product in the manner that it stands out to be different from the products of the same category.The company spends about 20% of its budget on advertisement so that it could maintain a differentiation strategy. The company uses a unique blend of advertisement and marketing strategy, which helps it to be a leader among the different soft drinks companies. Cost Minimization: Through cost leadership strategy, the company tries to position its product cheaper than its competitor does and for this, the company tries to minimize the cost. To make this happen, the company manages its cost in an efficient manner. It administers its operating expenses and manages the flow of cash in the organization. The investments made in those areas, which seems profitable to the organization. The company also makes production on a large scale so that the operating cost is low, and the customers benefit from this. It becomes a win-win situation for both, customers, and the company (Savitz, 2013). Market Focus Strategy: The focus strategy based upon creating the cost, as well as differentiation focus. Focus strategy based on serving niche marketing, where it serves a particular segment of customers and cater to their needs and preference. By focusing on the development of its design, size, and taste so that it could match the requirements of the customers, is the differentiation focus of the company (Shank. and Lyberger,2014). Focus on the marketing problem and the solution Firstly, there have been many issues faced by the company and the biggest example is that the organization has once been broken and now it had a successful turnaround for Ford Motor Company under the leadership of CEO Alan Mulally. When CEO Alan was elected the strategies including the marketing and the branding and the franchising issues were all broken and their stock price also fell and its debt status was all bad and it was the worst year for the company Ford with a $12.7 billion loss (Tannady, 2016). It was thought that the company would run into bankruptcy and become insolvent, however with time there was a turnaround and the company regained its position and came out of the bad times (Ward and Sobek , 2014). At the time when the CEO retired the company became and achieved the most eminent history-making revitalization. Secondly Ford faced a huge crisis when their sales decreased during that time the company started to follow a new strategy which includes the The way Forward. This helped the company to reduced their cost at the same time was able to maintain the customers. They focused on the cars and the car based crossover vehicles (West, Ford and Ibrahim, 2015). Ford has a huge loss during that time and there was a problem with the distributor and the supplier, but Ford focused on the business model on the customer which lead to stronger brands and thereby targeted the specific market segments. Ford them aimed at a new promotional campaign, the Fusion Studio. The Fusion Studio is a pop up store. Another problem faced in the re branding its car therefore it followed its global strategy which was introduced as Ford Fiesta being a global brand, which was meant to be of the standard quality and comfort. It was one of the strategic plans for Ford which created car models for the brand. Its strategies for rebranding and new product launch included that it shifted its focus from luxury Europe to the Asian market. It had their strategic move and therefore it offer smaller fuel and efficient cars to this market. Ford with times has increased its sales and manufacturing capacities and also increased the dealer and the distributors and the suppliers all over the Asian Countries. This increased the rapid demand of the consumers. The problem faced by the brand is the pricing and promotional campaign during the recession period which caused the slowdown of the vehicle sale. Even though the company faced a huge crisis during this period and many of the company ceased and did not continue with the business but it has been able to improve its plant and it has made the plant one of the productive automotive plants. Conclusion To conclude we can say that a marketing plan is not a simple document. It takes loads of information, researchers, skills, time and efforts. Marketing plan covers all necessary information including, business and market research, analyzing target market, product development, price setting, promotional efforts, and distribution matters. Injecting efforts in developing a marketing plan will give you a fruitful reward at the end. Marketing plan covers. The more efforts given in the marketing plan, the more growth in business happens. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning Eilert, M., Jayachandran, S., Kalaignanam, K. and Swartz, T.A., 2017. Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry. Journal of Marketing, 81(3), pp.111-129. Epstein, M.J. and Buhovac, A.R., 2014. Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Firat, A.F., 2014. Marketing challenges: A personal history. Journal of Historical Research in Marketing, 6(3), pp.414-429. Ford, D., Mattsson, L.G. and Snehota, I., 2017. Management in the Interactive Business World. In No Business is an Island: Making Sense of the Interactive Business World (pp. 27-45). Emerald Publishing Limited. Ford, N., Trott, P. and Simms, C., 2016. Exploring the impact of packaging interactions on quality of life among older consumers. Journal of Marketing Management, 32(3-4), pp.275-312. Lasserre, P., 2012. Global strategic management. Palgrave Macmillan. Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India. McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Nagle, T.T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New International Edition. Routledge. Savitz, A., 2013. The triple bottom line: how today's best-run companies are achieving economic, social and environmental success-and how you can too. John Wiley Sons. Shank, M.D. and Lyberger, M.R., 2014. Sports marketing: A strategic perspective. Routledge. Tannady, H., 2016. AN ANALYSIS OF BOTTLED GREEN TEA PRODUCT COMPETITION (A CASE STUDY OF JOY TEA). Teknik dan Ilmu Komputer, 5(17) Ward, A.C. and Sobek II, D.K., 2014. Lean product and process development. Lean Enterprise Institute. West, D.C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage. Oxford University Press, USA. Zavattaro, S.M. and Adams, F.G., 2016. Bridging the gap: An exploration of how DMO managers use education to overcome challenges. Urban Studies, 53(4), pp.669-688.

Same Sex Marriage free essay sample

Position Paper: Same-sex Marriage Adam and Steve Chorva. Tarush. Anetch. Imbey. Sounds familiar? Well, if you have Filipino gay friends you would be. The Filipino gay lingo or the swardspeak is made up of English, Tagalog, Japanese, Spanish, and even celebrity names that were tweaked to create a new word with a new meaning. In the country, there are two types of gays, the effeminate and the straight acting gays. The effeminate are those who cross-dress, wears make-up and are feminine in their ways thus the name effeminate. The other one is the straight acting gays, these are those choose to look manly even with their sexual preference. This type of gays even goes to the gym to have muscular bodies. On the other hand, for the lesbians, they are called â€Å"butch† and pink lesbians. The butch are those manly lesbians, they sport men’s haircut and they are also cross-dressers. We will write a custom essay sample on Same Sex Marriage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While the pink lesbians are like the straight gays, they choose and prefer to look feminine despite their sexual preference. In addition to the gays and lesbians, there are also the transgender and transsexual. In the Filipino language, there is what we call â€Å"paglaladlad ng kapa† or unfurling of the cape in English. This is the phase wherein a person displays and publicly shows his sexual preference. Biblically speaking, God made Adam and Eve to be together to multiply and create children. Today, what if it is no longer just Adam and Eve only anymore? Same sex union has been a source of debate all over the world for the past years. Sadly there is a growing stigma in this debate against gay marriage here in the Philippines, the country as being the only Catholic country in Asia and a third world country at that. Clearly this topic has been one of the most complicated and sensitive topic in the country without a hope of a clear end in sight. Same-sex union borders the line of religion, law, and social ethics. There are several reasons as to why this marriage could not be legalized yet. Top reasons are as follow: * Immorality â€Å"For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh. So then, they are no longer two but one flesh. Therefore what God has joined together, let not man separate. – Mathew 19:5 6 (NKJV) The above passage was from the Bible clearly states that marriage is for a man and a woman only. Whenever the Bible mentions marriage, it is between a male and a female. The first mention of marriage,  Genesis 2:24, describes it as a man leaving his parents and being united to his wife. In passages that contain instructions regarding marriage, such as  1 Corinthians 7:2-16  and  Ephesians 5:23-33, the B ible clearly identifies marriage as being between a man and a woman. Biblically speaking, marriage is the lifetime union of a man n nand a woman, primarily for the purpose of building a family and providing a stable environment for that family. * Procreation and family Gay marriage causes the whole concept of family values to be undermined by defeating the essence of marriage, which is between a man and a woman with the purpose of procreation. The rationale of marriage, in its greater sense is to procreate. With this, extending marriage to same sex union not only defeats its purpose but also shifts further the objective of marriage from producing children to legal gratification. Legalizing gay marriage further demoralizes the family values, which hold society together, and it encourages a gay lifestyle, which has been shown to be detrimental to people. Additionally, gay marriages confuse gender roles for children. It has always been the standard structure of a â€Å"normal† family to have a mother, who is biologically female, and a father, who is biologically male. Having parents of the same-sex causes confusion even if they were married. However, if marriage were about reproduction, then infertile couples should not be allowed to marry. Ability or desire to create offspring has never been a qualification for marriage. And it should never be. If we are going to narrow the definition of marriage to being intended for this purpose, we should apply the principal to our population as a whole, not single out one group of people. * Being gay is a disease that can be cured Can anybody call in sick because he is still queer? No. Simply because queerness is not a disease nor is it just a phase. Being homosexual or gay is not a choice as much as being a heterosexual or straight is not a choice. Sexual preference is not a conscious decision people make, it just evolved. People are born differently from each other, and being different is not synonymous to being wrong. There is perfectly nothing wrong with being gay. One is born with this. Just like being blonde, tall, or cross-eyed. We do not hold being gay against them, and more importantly it is not a disease that one can be cured of. Homosexuality is a normal part of nature and may well occur through biological factors, rather than any sort of lifestyle choice. Allowing gay marriage would not cause harm to either individuals, or society generally. Second-Class Citizens Gays around the world were treated like second-class citizens, without the same rights, without belongingness to neither of the two sexes. They were mistreated, trash-talked, and discriminated in ways more than one. Through the legalization of same-sex marriage, they won’t feel like second-class citizens anymore. They would enjoy the same legal rights as with the heterosexual couples. Why legalize this union, let me ask you, why not? Below are my top three reasons why we should legalize this union: * Marriage is a civil right We are all well aware of the voice of the Church in the issues in the Philippine society. And let’s admit it, their voice is pretty loud. The Church strongly condemns same-sex relationships and its union. However, let us not forget that marriage is not a religious right, it is also a civil right. Gay people should have the same rights as anyone else and that includes the right to get married. Gay couples should be allowed to have the same financial and legal benefits that any other couples get. If two people love each other, they should be allowed to marry, whatever their genders. Matters such as tax filling, joint ownership of property, insurance benefits, critical medical decisions were privileges gay couples could not enjoy. It is clearly unfair and unjust for gay couples to not have these rights only because their country doesn’t honor their union. Nothing is asked by the LGBT community but equality when it comes to legal rights. * Equality Equality in this issue taps two major points. First is that gay couples has the same equal competency to rear children as their own. Being gay is not a handicap to raise a family. There is no scientific basis for the assertion that lesbian, gay, bisexual, and transgender persons are not fit to marry or to become parents of healthy and well-adjusted children (Herek, 2006; Kurdek, 2004; Peplau Fingerhut, 2007). Homosexual discrimination has been a vicious pattern. Legalizing same-sex marriage is giving the right of marriage to both heterosexual and homosexual unions and having them treated as equals in the eyes of the law. Majority rules, but the minority should be protected. Love Why could Britney Spears get married and get divorced after two days, yet a gay couple could not get married after being together for 10 years?